How Robert Manasier Builds Future-Proof Companies by Listening to the Market

How to Scale a Business

Hector sits down with Robert Manasier, CEO of InFocus Brands, to explore the realities of scaling a business by reading market trends and removing ego from decision-making. Robert shares how failure became his greatest teacher, why execution always outweighs ideas, and how simplifying processes is the key to sustainable growth. They discuss the importance of honest feedback, calculated risks, and building teams that prioritize accountability over ego. Tune in to hear Robert explain the mindset shifts and methodologies that drive long-term success in an ever-changing market.

Chapters

• 00:00:00 – Where Market Wisdom Begins
• 00:00:58 – Teenage CEO: Lessons from Robert’s First Failures and Triumphs
• 00:03:11 – The Invisible Skill: How to Read Markets Before They Speak
• 00:04:54 – Adapt or Expire: The Relentless Reality of Market Shifts
• 00:10:30 – Teams Without Ego: Building a Culture That Executes
• 00:11:42 – Predictions vs. Patterns: Spotting What’s Next Before It’s Obvious
• 00:22:01 – Scaling Simplified: Why Complexity is the Silent Killer of Growth

Links and Resources

• Robert on LinkedIn
• In Focus Brands on LinkedIn
• In Focus Brands on YouTube
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!