How to Hire a $300K COO for $60K: Outsourcing Secrets with Frank Salas

The Sales Ninja Show Podcast

In this episode, we’re joined by Frank Salas, a serial entrepreneur and founder of Salis Staffing, an offshore staffing agency that helps businesses scale globally without breaking the bank. Frank shares his journey of scaling businesses, achieving four successful exits, and how leveraging outsourcing helped him hire top-tier talent for a fraction of the cost. He dives into the secrets of outsourcing high-level roles like COOs, CFOs, and marketing executives, showing how companies can save up to 70% in payroll while accessing world-class talent. This episode is packed with valuable insights on scaling smart, finding hidden talent, and growing efficiently.

Key Topics

• Outsourcing High-Tier Talent - Frank explains how you can hire top-tier talent like COOs and marketing executives for a fraction of the cost, saving significantly on payroll and scaling operations globally.
• The $300K COO for $60K - Learn how Frank hired a COO from a Fortune 50 company in Argentina for just $60K annually, showing the power of outsourcing to reduce costs without sacrificing quality.
• The Right Way to Scale -Discover how building efficient, repeatable systems and hiring skilled remote talent are the keys to scaling businesses without losing quality control.
• Building a Strong Talent Pool - Frank discusses how he built a global talent pool and the key strategies for hiring and managing remote staff from diverse regions like the Philippines, Latin America, and Eastern Europe.
• The Future of Work: Expat Entrepreneurs and Digital Nomads - Frank shares his experience of transitioning from a digital nomad to an expat entrepreneur, balancing multiple home bases and managing a global workforce.

Notable Quotes

• “You can hire a $300K COO for $60K, and they’ll come from a Fortune 50 company. Outsourcing is the key to scaling smart.” – Frank Salas
• “Every business is made up of three functions: Marketing, Operations, and Finance.” – Frank Salas
• “If you’ve got product-market fit, you’re a unicorn—now you just need to scale it smartly with the right people.” – Frank Salas
• “Most entrepreneurs are overpaying for talent. When you know where to look, you can find qualified, experienced workers for a fraction of the cost.” – Frank Salas
• “If you’re going to outsource, hire skilled talent that’s not just a VA, but someone who can help you scale your business efficiently.” – Frank Salas

Resources Mentioned

• Salas Staffing: Frank’s offshore staffing agency that helps businesses hire high-performing remote teams across multiple continents. Learn more here

Key Takeaways

• Outsourcing can save you up to 70% on payroll: By hiring offshore talent for executive roles like COOs, businesses can scale without overspending.
• Scaling requires smart systems: Focus on building efficient, repeatable processes and use the right outsourcing tools to manage global teams effectively.
• You don’t need a “unicorn” business to scale: If you have product-market fit, you already have a business that’s ready to scale efficiently—now it’s about getting the right talent and systems in place.
• Building a “moat” around your business: Differentiate yourself by offering specialized, high-value services that set you apart from the competition.
• Outsource strategically: Don’t just hire VAs—find skilled, mid-to-senior level talent that can handle critical functions like sales, customer success, and operations.

Connect with Frank Salas

Instagram: Frank Salas on Instagram

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Twitter: Frank Salas on Twitter

Connect with Jay "Sales Ninja" Lee

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LinkedIn: Jay Lee on LinkedIn

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