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How to Create a Customer-Centric Fully Omnichannel Brand from Online to In-store - with Kyle Brucculeri VP of E-commerce at Gorjana
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Content provided by Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Kyle Brucculeri VP of E-commerce at Gorjana.
Kyle highlighted the need for businesses to own their first-party data, moving away from reliance on third-party pixels like Facebook. Kyle also emphasizes the importance of understanding user needs and providing clarity in the value exchange between customers and omnichannel brands.
Kyle and Erik discuss:
- How changes in first-party and zero-party data are reshaping the way businesses interact with their customers.
- Bridging the gap between online and offline experience.
- Reliance on discounts and sales isn't necessary to maintain brand value.
- The value of retail stores in enhancing the customer experience and building trust.
- Owning first-party data and moving away from relying on third-party pixels.
- Importance of understanding visitor identities for personalization and conversion optimization.
- Creative alternatives for engaging visitors and capturing data.
Host: Erik Christiansen
Guest: Kyle Brucculeri
32 episodes
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