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Inside Public's Product Strategy - Deep Dive w/ Leif Abraham
Manage episode 473286199 series 3456279
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In this episode, I sit down with Leif, Co-founder and Co-CEO at Public, an investing platform built for people who take investing seriously. We discuss how Public raised $400 million, doubled its user base in just 48 hours, and evolved beyond commission-free trading to offer options, treasuries, bonds, and more. Leif shares their no-payment-for-order-flow approach, emphasizing transparency and trust, and reveals how product velocity and AI integrations are helping them reach the mass-affluent market.
We also dive into the importance of keeping teams lean, focusing on discipline over hype, and staying true to the company’s mission despite market cycles. From avoiding organizational meltdowns to crafting a long-term product strategy, this conversation sheds light on Public’s journey toward becoming a comprehensive fintech powerhouse.
00:00:00 - $400M Raise & Doubling Users
00:01:31 - Building for Serious Investors
00:04:07 - Payment for Order Flow Explained
00:06:49 - Public’s No-PFOF Decision
00:09:01 - GameStop’s Impact & Funding Surge
00:11:54 - Upgrading Product & Brand Tone
00:14:44 - Aiming at Mass-Affluent Clients
00:19:06 - Podcast & Media Strategy
00:22:15 - AI & Alpha: The New Frontier
00:25:20 - Complexities of Fintech Builds
00:29:06 - The 2024 Big Product Launch
00:34:21 - Org Meltdown & Lessons Learned
00:39:16 - Surviving the Fintech Winter
00:42:46 - Balancing Discipline & Growth
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