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124 | How to Make a Great LinkedIn Profile That Attracts Clients
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Creating a LinkedIn profile that attracts your ideal clients doesn’t have to be overwhelming. In this episode, Jo walks you through the essential ingredients of a client-attracting profile – one that communicates who you help, how you help, and why you’re the right coach for the job. Whether you’re just starting out or your profile needs a refresh, this episode will help you make LinkedIn work for your business.
Key Timestamps:
[00:00] The Problem With Most Profiles
[01:30] What Your Profile Really Needs to Do
[02:20] Crafting a Compelling Headline
[03:10] The About Section That Converts
[04:00] Design Tips That Make You Look Pro
[06:00] Making the Most of the Featured Section
[09:00] Company Pages, Newsletters & Beyond
“Your LinkedIn profile isn’t just a static page – it’s a living, breathing space that builds trust and creates real opportunities.” - Jo Lott
Don’t let your profile blend in – give it the clarity, warmth, and polish it needs to attract the clients you’re meant to serve.
Grab the LinkedIn Branding Kit for under £50 – use code LINKEDIN20 for 20% off this July: Get the kit here.
Useful Links
Learn about The Business of Coaching programme
Download the Free Digital version of Coaches' Planner (edition 2025)
Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop
Join the Let’s-Coach Circle for free
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
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Mentioned in this episode:
Professionally designed Linkedin profile kit
if your LinkedIn profile has been on your to-do list for far too long, I have something that might help. Our LinkedIn profile kit for Coaches is a practically done for you toolkit to help you professionally design your LinkedIn profile to attract clients without getting lost in Canva for far too many hours and end up with a profile that looks like a 5-year-old has designed it. You will walk away with professionally designed banners, featured items, carousels, cheat sheets - everything you need to professionally brand your LinkedIn presence. All of the colours and fonts can be changed yourself in Canva. So it's all set to go for you. And for the month of July only, you can get 20% off with the code LinkedIn20. https://www.onestopcoachshop.com/linkedin-profile-kits 20% off July only with code LINKEDIN20
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