Using AI to Automate Marketing Compliance for Financial Services

The SaaS CFO

In this episode of The SaaS CFO Podcast, host Ben Murray welcomes Austin Carroll, the dynamic founder and CEO of Warrant. Drawing from her deep roots in marketing and product management at household names like Capital One, Mercury, and Brex, Austin shares how real-world challenges navigating regulatory approvals inspired her to launch Warrant—a platform harnessing AI to automate and streamline marketing compliance for the financial services industry.

Austin highlights the complexities and pitfalls of adhering to rapidly evolving federal, state, and local regulations in sectors like mortgage, insurance, and banking. She explains how Warrant checks marketing materials for compliance, helping companies of all sizes—from nimble startups to large enterprises—avoid costly missteps and accelerate their go-to-market strategies. Her journey provides invaluable insight into the needs of modern fintech marketers and compliance teams.

Beyond the tech, Austin opens up about her path as a female founder, candidly discussing the fundraising process, her unique go-to-market approach, and the lessons learned from early customer traction. Whether you're passionate about fintech, compliance, or entrepreneurship, this conversation offers a compelling look at the future of AI-powered marketing compliance and the vision of a founder determined to solve one of the industry’s most pressing challenges.

Show Notes:

00:00 Streamlining Crisis Communication Compliance

06:09 Regulatory Challenges in Financial Compliance

07:12 Targeting Small to Mid-Market Clients

10:59 Strategic Market Engagement Approach

16:57 Entrepreneurship: Play to Your Strengths

17:51 Conversation-Driven Fundraising Strategy

21:40 Tracking Key Business Metrics

25:37 "Sign Up for Newsletter Now"

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/warrant-raises-720k-in-pre-seed-round

Austin Carroll’s LinkedIn: https://www.linkedin.com/in/austincarroll/

Warrant’s LinkedIn: https://www.linkedin.com/company/warrant/

Warrant’s Website: https://www.hellowarrant.com/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray