Finding Your Authentic Marketing Strategy as a Therapist with Brittney Scott [Ep 114]

The Bad Therapist Show

What happens when you finally find an authentic marketing strategy that aligns with who you are? In today's episode, I chat with Liberated Business alumna, Brittney Scott, a therapist and mother-daughter relationship coach who completely transformed her approach to running her private practice.

Brittney shares how she went from doing dancing videos on Instagram and letting clients dictate her fees to holding strong boundaries, raising her fees, and embracing a marketing strategy that aligns with her values and attracts her ideal clients. You’ll hear about the approach she’s using now (that she loves), how she dramatically raised her fees without losing income and how she’s working fewer hours as a result.

Most importantly, Brittney reveals how these shifts helped her become the kind of mom she wants to be - available for school pickup and fully present in her daughter’s life. This conversation is a powerful example of what's possible when you run your business instead of letting it run you.

More about Brittney Scott:

Brittney Scott is a Licensed Professional Counselor and mother daughter relationship coach. She works with women who have been hurt by their mothers in some way and want to heal from it and have relationships that aren't affected by that pain. Brittney is a military spouse currently living in California. She is also the eldest daughter and gets it!

Topics covered in this episode:

• Brittney's journey of moving to California and losing 70% of her income
• The different marketing strategies she tried but absolutely hated
• How she found an authentic approach that attracts ideal clients
• The importance of designing your private practice around being the parent you want to be
• The mindset shift that helped her take back control of her business
• Why she was hesitant to invest in Liberated Business after other coaching experiences
• The value of a supportive community when making significant business changes

Connect with Brittney Scott:

• Website: www.brittneymscott.com
• Podcast: Mother Daughter Relationship Show
• Instagram: @theBrittneyScott
• Threads: @thebrittneyscott

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Resources from this episode:

• Liberated Business: www.thebadtherapist.coach/liberatedbusiness

Quote:

"I get to own my business and run the business the way that supports my life and the lifestyle that I want. The business isn't the one dictating me."- Brittney Scott