GSP #60: Book Club - Special Guest Justin Wertz - Unlocking Creativity Chapter 5 - Part 3

The Getcha Some Productions Podcast

Getcha Some Productions Podcast Episode 60

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Buy the Book Club Featured Book here: Unlocking Creativity by Michael Beinhorn https://amzn.to/3B9f458

A podcast covering all things related to music production: from the first note to the last fan and everything in between. We create music and inspire others to do the same. Every episode is a live business meeting between me and Dan (me and Keith) as we build this media empire right before your very eyes/ears.

In this episode we discuss:

Special Guest: Justin Wertz

Links to other projects by Justin. Dirty dude apothecary and blank baby.

https://blankbaby.bandcamp.com

https://www.dirtydudeapothecary.com

http://www.wertznatural.com

We start off by talking about Squier Bullet Teles and Strats. We talk about finishes. I guess I don’t like sunburst??

We also wondered aloud why guitarists don’t try to match their straps to their outfits.

We mention Oliver’s Musical Genius

This is a book club episode. We are reading Unlocking Creativity by Michael Beinhorn https://amzn.to/3B9f458 (this is our affiliate link if you wish to support the channel)

We read an excerpt of the book separately, then we come together and discuss to hopefully get additional insight into the text…and the process of music production.

This episode only covers part of chapter 5, pages 59-72.

The fact that Justin is a teacher (professionally) which brings a great deal of insight into this book.

What is covered:

-Nurturing the artist’s comfort level to inspire (and not squelch creativity).

-Staying grounded and neutral in your relationship with other artists.

-Maintaining calm in stressful situations.

-The producer as teacher, coach, facilitator, etc.

-Demonstrating 3 wins to earn the trust of the artist. 3 instances of demonstrating your production ability. (Possible wins: the tone you set, diffusing a conflict, suggesting a song element change).

-“In writing, you must kill all your darlings.” - William Faulkner

-Sincerity and genuine enthusiasm are true gifts that you can share with other artists.

-The artists initial buy-in to work together is a large part of the job.

-The creative process is its own living entity that functions on its own energy and controls the players rather then the other way around.

-Keeping the creative process fresh. Being sensitive to the feelings in the process and switching it up exactly at the right time to keep the interest going.

-Cognitive dissonance is terrifying and liberating for the artist. It is to be sought out rather than avoided.

-Is any music created for the sole purpose of joyful expression or is ego always involved?

-There’s always a grey area. It’s not black and white.

-Do yoga?

-The producer needs to be the adult in the room.

-The buy-in is part of the process.

-Your selection/decision to work with an artist could inspire the artist to greater levels of expression or be stress-inducing.

All good music and all real art should reflect the complexity and full depth of the human experience.

We figured out art!

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