How JLab’s Focus on Communication Drives Success

Speak In Flow

Do you have a great idea that just won't take off and you don't know why? Before you change any aspect of your product, ask yourself: Is the problem my idea, or how am I selling it? Join Melinda and Win Cramer, CEO and founder of JLab, as they discuss the critical role of communication in entrepreneurship. Win shares his journey from running all aspects of the business solo to building a high-performing team, the challenges he faced in messaging, and how refining communication transformed JLab’s success.

In This Episode, You Will Learn:

The Power of a Clear Message

Win shares a pivotal moment when a failed pitch to Target led to refining JLab’s messaging, ultimately securing a major retail partnership.

Scaling Communication in a Growing Company

How Win makes sure everyone on his growing team and across his brand is on the same page, all while adapting to the fast growth of a company that's expanding.

Creating Delightful Customer Experiences

Happy customers are the key to success, but first they need to buy your product. Win explains that when you focus on selling the experience that customers want, that's where the conversions happen.

The Importance of Tailored Communication

Win says it's really important to tailor your messages to your audience, whether you're pitching to investors or connecting with customers. The same product can have a totally different value for different people.

Memorable Quotes:

"We like to make our products easy enough for my mom to use, but cool enough for my daughter to want."

“Communication is key, whether it's speaking to a buyer, an investor, or your team. Knowing your audience changes everything.”

“Once I learned the language of retail, the doors opened. The same product, the same packaging, just a refined message made all the difference.”

Connect with Win Cramer

LinkedIn Profile: https://www.linkedin.com/in/wincramer/

About the Guest:

Win Cramer is the CEO of JLab, a top audio and accessories brand that's growing fast. It's also one of the top five headphone brands worldwide. Since he's been at the helm, JLab has become known for making top-notch personal tech products for a great price. His team is passionate about innovation, marketing, and customer experience, and they make sure that every product they create exceeds expectations.

Fun-facts:

• Win enjoys "camping" exclusively at five-star resorts. After all, roughing it should come with room service.
• He believes that success comes from surrounding yourself with smart, dedicated people and lives by the mantra: Always hire up.

About Melinda:

Melinda Lee is a Presentation Skills Expert, Speaking Coach, and nationally renowned Motivational Speaker. She holds an M.A. in Organizational Psychology, is an Insights Practitioner, and is a Certified Professional in Talent Development as well as Certified in Conflict Resolution. For over a decade, Melinda has researched and studied the state of “flow” and used it as a proven technique to help corporate leaders and business owners amplify their voices, access flow, and present their mission in a more powerful way to achieve results.

She has been the TEDx Berkeley Speaker Coach and has worked with hundreds of executives and teams from Facebook, Google, Microsoft, Caltrans, Bay Area Rapid Transit System, and more. Currently, she lives in San Francisco, California, and is breaking the ancestral lineage of silence.

Website: https://speakinflow.com/

Facebook: https://m.facebook.com/speakinflow

Instagram: https://instagram.com/speakinflow

LinkedIn: https://www.linkedin.com/in/mpowerall

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