Why Every Employee is a Salesperson

Speak In Flow

In this episode, host Melinda Lee welcomes Ernie Bray, a dynamic entrepreneur and CEO of AutoClaims Direct (ACD), to discuss Ernie's personal communication journey to overcome stage fright and the critical role of communication in driving sales. Ernie shares his insights on how leaders can cultivate effective communication within their teams, the importance of adaptability in sales, and why every employee, not just the sales team, plays a vital role in representing the company.

In This Episode, You Will Learn:

Aligning Your Team Through a Cohesive Message

Sales isn’t just for the sales team. Ernie discusses how involving employees in content creation, social media videos, and customer interactions strengthens brand consistency and communication across the entire company.

Preparation and Practice are Non-Negotiable

Success in sales doesn’t come from winging it. Ernie explains how structured role-playing and handling objections in advance help teams deliver a clear and confident message.

Leadership That Inspires Action

Great leaders don’t delegate and disappear, they lead by example. Ernie reveals how active involvement in sales and communication fosters motivation, alignment, and company-wide advocacy.

Adapting to a Changing Business Landscape

What worked last year might not work today. It's tough, but it's something every company that's been around for a while knows. Ernie talks about why being able to adapt and keep learning is key to staying ahead in a market that's changing quickly.

Memorable Quotes:

"As a business owner, you have to be the best salesperson in your company. That doesn't mean doing all the pitches, but it does mean being the champion of your message."

“Every interaction with a customer is a chance to communicate, and the better you are at it, the more you elevate your company.”

“You don’t know it all, there’s always something new to learn about communication and leadership.”

Connect with Ernie Bray

LinkedIn Profile: https://www.linkedin.com/in/erniebray/

About the Guest:

Ernie Bray is a dynamic entrepreneur, CEO, and business strategist known for his high-energy leadership and innovative approach to sales, marketing, and business growth. As the CEO of AutoClaims Direct (ACD), he has led the company to be recognized six times on the Inc. 5000 list and three times on Entrepreneur Magazine’s "Best Entrepreneurial Companies in America."

Fun-facts:

• Ernie has competed in over 35 endurance races, including half-Ironman triathlons, marathons, and open ocean swims.
• He can still sink NBA-range three-pointers like a pro.
• He has also been featured in Forbes, Entrepreneur, TechCrunch, HuffPost, and more.

About Melinda:

Melinda Lee is a Presentation Skills Expert, Speaking Coach, and nationally renowned Motivational Speaker. She holds an M.A. in Organizational Psychology, is an Insights Practitioner, and is a Certified Professional in Talent Development as well as Certified in Conflict Resolution. For over a decade, Melinda has researched and studied the state of “flow” and used it as a proven technique to help corporate leaders and business owners amplify their voices, access flow, and present their mission in a more powerful way to achieve results.

She has been the TEDx Berkeley Speaker Coach and has worked with hundreds of executives and teams from Facebook, Google, Microsoft, Caltrans, Bay Area Rapid Transit System, and more. Currently, she lives in San Francisco, California, and is breaking the ancestral lineage of silence.

Website: https://speakinflow.com/

Facebook: https://m.facebook.com/speakinflow

Instagram: https://instagram.com/speakinflow

LinkedIn: https://www.linkedin.com/in/mpowerall

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