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Interview: How To Get On AppSumo (Featuring Ayman Al-Abdullah, President and CEO of AppSumo)
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Ayman Al-Abdullah is the current CEO and President of AppSumo, previously worked for Microsoft. AppSumo gets discounts on software and sends it out to hundreds of thousands, millions or email subscribers. On track to do over $100m this year.
Every week I get approached by people asking how to get their product on AppSumo, so thought we’d go straight to the source.
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AppSumo Basics: Revenue, number of emails, how many customers?
- How do you describe AppSumo in a nutshell?
- How many people work for AppSumo?
- How many customers?
- How many emails?
- How much revenue?
How to get on AppSumo?
- What deals work best?
- Do courses still do well?
- Why is software still the best selling?
- How much money are some people making?
- Can you tell if something’s gonna hop or flop?
- Who do I contact to get featured on AppSumo?
- I love the Marketplace idea, wanted it for a long time. How’s it going?
Email Marketing
- In the beginning the growth after 50,000 was ads right?
- What works in growing now?
- Giveaways. Were they useful in growing? Is the quality lower?
- How do you decide which emails to cut from list?
Content Marketing
- What works best? What converts best?
- Doing more video?
- Social media becoming more important?
- If you could kill all channels except one, which do you pick?
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🖥 Website: https://www.appsumo.com
🐦 Twitter: https://twitter.com/brokerchange
🌇 Instagram: https://www.instagram.com/aymanisloading
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