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Building a Direct Mail Empire With Justin Dossey
Manage episode 507901598 series 3488628
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In this episode, we sit down with Justin to explore how direct mail reshaped his business and became the foundation for Ballpoint Marketing. Justin shares how the idea started as a campaign for his brother and evolved into a thriving company built on handwritten-style mail pieces that continue to stand out in today’s competitive market.
We dive into the transition from being a practitioner to running a service business, the importance of data-driven lists, and why niche targeting leads to stronger results. Justin breaks down how unique mail pieces avoid common objections, why consistency in follow-up is key, and how sequencing can dramatically improve response rates.
From understanding response rates across markets to founding Call Porter, a live answering service that saves investors from missed opportunities, Justin highlights the systems and strategies that drive real growth. He closes by introducing Lead Engine, a comprehensive platform combining data, direct mail, CRM, and coaching to give investors an edge in acquisition and follow-up.
Justin’s story is packed with practical strategies, lessons on consistency, and insights into building scalable operations in real estate marketing and beyond.
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Key Topics:
-Direct mail effectiveness and the origins of Ballpoint Marketing
-Transition from practitioner to building a service business
-Creating unique mail pieces and overcoming objections
-Messaging strategies, sequencing, and consistent follow-up
-Scaling Ballpoint’s operations and expanding into new industries
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Connect With Us:
https://linktr.ee/thebigpictureblueprint
Connect With Justin Dossey:
LinkedIn: linkedin.com/in/justin-dossey-699054209
Website: https://www.ballpointmarketing.com/
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