447: Why Your Marketing Isn't Working: Visibility Vs Lead Generation With Mary Cravets STaR Coach Show podcast

447: Why Your Marketing Isn't Working: Visibility vs Lead Generation with Mary Cravets

18h ago 40:55

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The important question every coach asks is, “How do I attract great clients?” We all want more amazing clients without having to invest in more marketing. Are you spending too much energy on building visibility and credibility? Learn to spend less time on daily content creation and more time on strategic relationship building and direct client generation! That’s our focus in today’s episode. Join us to learn more!

Mary Cravets is an award-winning client generation expert and international speaker who helps coaches grow their businesses without working nights and weekends. She’s heard all the confusing and conflicting advice, and she’s not surprised that most coaches struggle to establish a sustainable business–but she’s here to change that. Using Mary’s methods, the majority of her clients quickly increase their income by 50% or more. Her clients range from the former CFO of Microsoft North America to coaches in their first few years of business.

Show Highlights:

A story from Mary: How 20 minutes of coaching can be transformative
What keeps coaches stuck? Confusion about visibility vs. lead generation (Credibility/visibility should be 10-20% of your time, and lead generation 80-90%.)
“Lead generation is all about sparking, building, and nurturing genuine relationships.” –Mary Cravets
Identifying strategies vs. action steps (not dependent on competence!)
What things lead to success for coaches? Referrals and speaking engagements
Break down your discomfort; where is it coming from?
“More clients, less marketing”: What does it mean?
The skill set of client generation is not intuitive; it is challenging.
Magnetic messaging is the key to client generation.

Resources:

Connect with Mary Cravets: Website, Free program: Uncomplicate Your Marketing, and

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