Mike Newman gives a tip about promoting your podcast

Podcasting People

Guest: Mike Newman

Job title: VP, Content & Partnerships

Company: Audioboom

Mike Newman, VP of Content & Partnerships for Audioboom, shares valuable insights on promoting your podcast effectively. He emphasises the importance of having a comprehensive marketing plan that extends beyond the launch of your show. While budget constraints can be a challenge, Mike encourages creators to leverage their existing networks and contacts as the foundation of their marketing efforts. He highlights that audience growth takes time and consistency, asserting that every episode, including the later ones, plays a crucial role in attracting listeners. With over 25 years of experience in audio, Mike's passion for podcasting shines through as he discusses strategies that creators can use to elevate their shows and reach wider audiences.

Takeaways:

• Create a comprehensive marketing plan for your podcast that extends beyond just the launch.
• Utilise your personal network to amplify your podcast's visibility and reach.
• Guest appearances on other podcasts can significantly help promote your own show effectively.
• Consistency in messaging is key; promote not only your first episode but all subsequent ones.
• Audience growth takes time and effort; it's important to view it as a marathon.
• Engage with various platforms to diversify the ways you share your podcast message.

Companies mentioned in this episode:

• AudioBoom
• Apple
• Spotify
• Amazon
• XFM
• Free Radio
• Smooth Radio
• GEM106
• Guardian

Links

• The Audioboom website
• Mike on LinkedIn

The Podcasting People website

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This podcast is produced and edited at The Sound Boutique by Gareth Davies.

Mentioned in this episode:

The Sound Boutique