From Hope to Reality: P&L Design That Drive E-commerce Profitability

eCommerce Evolution

In this episode, Brett sits down with Andrew Faris, CEO of AJF Growth and host of the Andrew Faris Podcast, to break down the critical elements of P&L design that separate ecomm brands that are dead on arrival vs. those who thrive. Andrew shares his hard-won insights from holding nearly every seat in the e-commerce ecosystem, including his experience running an aggregator "into the ground" and the valuable lessons learned along the way.

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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

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Chapters:

(00:00) Join Us in NYC at Our Exclusive YouTube Event!

(01:08) Introducing Andrew Faris & His eCommerce Journey

(07:06) The Current State of eCommerce

(13:16) The Influence of Moneyball by Michael Lewis in Marketing

(19:29) Understanding P&L in eCommerce Success

(23:34) Understanding Your Profit Goals & OMG Commerce’s Case

(29:35) How to Structure Your P&L as an eCommerce Brand

(34:48) Optimizing Operational Expenses

(34:56) CAC and Cost of Delivery

(39:33) Channel Strategy and Product Margin Fit

(42:51) Forecasting and Adjusting Business Strategy

(49:50) Resources & Closing Thoughts

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Connect With Brett:

• LinkedIn: https://www.linkedin.com/in/thebrettcurry/
• YouTube: https://www.youtube.com/@omgcommerce
• Website: https://www.omgcommerce.com/

Relevant Links:

• Andrew’s LinkedIn: https://www.linkedin.com/in/andrew-faris-980b84108
• AJF Growth: https://ajfgrowth.com/
• Andrew’s Podcast: https://open.spotify.com/show/7ssrhISeeGHgCLpzZgrxuJ
• Moneyball by Michael Lewis: https://www.amazon.com/Moneyball-Art-Winning-Unfair-Game/dp/0393324818