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How to Turn LinkedIn Likes Into Sales Conversations (Step by Step) | Ft. Richard Van Der Blom
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Want to Turn Your Sales Team Into a LinkedIn Conversion Engine?
If your team is just posting content, waiting for leads, and praying someone books a call…you don’t need more motivation. You need a system.
👉 Book a strategy call with The Sales Machine, we’ll show you how to turn every like, comment, and profile view into real conversations and closed deals: www.thesalesmachine.com
You're posting. You're getting likes.
But you're still not closing deals.
That’s the gap and this episode is the fix.
In this powerhouse conversation, I sit down with Richard van der Blom, the LinkedIn algorithm whisperer himself. He’s trained over 300,000 professionals, worked with global giants like Salesforce, Nestlé, and PwC, and authored the viral LinkedIn Content & Algorithm Playbook that’s changing the game.
We break down the exact steps to turn attention into action…so your likes, comments, and profile views lead to actual conversations, pipeline, and closed revenue.
Whether you're a founder, sales leader, or marketer building a brand on LinkedIn, this episode will give you the real, tactical playbook to win.
What You’ll Learn:
- Why virality ≠ sales and what to aim for instead
- The truth about the LinkedIn algorithm (and how to work with it)
- What kind of content builds trust (vs. noise)
- How to position yourself as a thought leader, not just another seller
- Richard’s comment-to-close engagement strategy
- Why AI-generated spam is killing LinkedIn, and what to do instead
- KPIs that actually matter (Hint: It’s not likes or impressions)
Chapters:
(02:25) - How the algorithm really works
(07:24) - Navigating the latest LinkedIn changes
(12:39) - Creating authentic content
(20:05) - Building a strong content strategy
(28:48) - How to leverage engagement for lead gen
(34:16) - Becoming a thought leader (and why it matters)
(43:08) - Handling competition and saturation
(56:29) - Direct messaging strategies that convert
If Your Sales Team’s Just “Posting and Praying”… It’s Time to Fix That.
You don’t need more content. You need conversions.
If you're ready to turn LinkedIn into a repeatable sales channel for your team, let us show you how.
👉 Book a free strategy call with The Sales Machine: www.thesalesmachine.com
Bonus From Richard:
Want to master the algorithm and stop guessing what works? Download the full LinkedIn Content & Algorithm Playbook here:
➡️ https://sales.richardvanderblom.com/content-algorithm-playbook/
Connect with Richard van der Blom
LinkedIn: https://www.linkedin.com/in/richardvanderblom/
Instagram: https://www.instagram.com/blomrichardvander/
Facebook: https://www.facebook.com/richardvanderblom/
X: https://x.com/RichardvdBlom
Connect with John Rankins
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram:https://www.instagram.com/thesalesmachine_official/
LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/
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