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Sunscreen that works for every shade: the next big beauty trend? | Dujon Smith
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Do people with melanin-rich skin need less sun protection? With sayings like “Asian don’t raisin” and “Black don’t crack,” sun care is often overlooked in communities of color. But the science tells a different story.
In this episode, we sit down with Dujon Smith, founder of the inclusive sun care brand My Block Skin. We unpack the myths around sunscreen, the marketing gaps and the sobering stats, including why men of color have the lowest survival rates from melanoma.
This episode also dives into:
- Dujon’s founder journey – from ideation and testing formulations to creating a lifestyle brand
- How My Block Skin became the first black-owned sun care brand stocked at the UK pharmacy chain Boots in its 175-year history
- How companies can cater to overlooked audiences through social listening
If this episode made you think, laugh, or go “hmm,” leave us a 5 star rating - and text it to a friend.
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About Dujon Smith
Dujon Smith is the founder and CEO of My Block Skin, a sun care brand redefining the industry with high-performance, melanin-inclusive formulas. Dujon launched My Block Skin in 2023 as a testament to his mission of inclusivity and innovation.
Beyond My Block Skin, Dujon is a full-time investor at Accenture Ventures, where he leads the Founders Development Program, helping underrepresented entrepreneurs scale their technology businesses through access to capital, mentorship, and strategic partnerships.
Learn more about My Block Skin: http://www.myblockskin.com
Follow Dujon C Smith on Instagram: https://www.instagram.com/dujoncsmith/
Follow Dujon C Smith on LinkedIn: https://www.linkedin.com/in/dujoncsmith/
Resources:
Accenture Thought Leadership on the Black Founders Venture Capital Gap: https://www.accenture.com/content/dam/accenture/final/a-com-migration/r3-3/pdf/pdf-172/Accenture-Bridging-Black-Founders-VC-Gap.pdf
Skin Cancer Study on Men of Color: https://www.aad.org/news/melanoma-study-men-skin-of-color-lowest-survival-rates
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