How to Make your own Successful Gin Business. From Crazy idea to Crazy Gin.

Talking Hospitality podcast

This week, we’re joined by Bruce and Paramjit Nagra, the brilliant minds behind Crazy Gin — the world’s first British-Asian gin.

What started as a late-night idea over a bottle of wine (and a sink full of dishes) turned into a bold, exciting spirits brand that’s now featured in the likes of Harvey Nichols and Tamarind.

In this episode, we talk about:

• Why starting a business is all about small steps, not giant leaps
• The danger of perfectionism and how it can keep your idea stuck in your head
• Taking inspiration from your heritage and turning it into something completely new
• What it really takes to break into top-tier restaurants and bars
• The power of storytelling through flavour – and why Crazy Gin is far from “just another gin”
• What happens when your product is too authentic for some venues

Bruce and Paramjit get candid about their journey – the doubts, the cultural pressures, and the little wins that added up to big shifts. There's honesty, humour, and a whole load of practical advice for anyone thinking, "Could I really do this?"

Whether you're launching your own brand, shaking up your career, or just need a nudge to finally press go on that idea you’ve been sitting on – this one’s for you.

Takeaways:

• Don’t wait for the “right time” – it rarely comes.
• Perfectionism is often just fear in disguise.
• Flavour can be a vehicle for storytelling – don’t be afraid to lead with identity.
• Getting feedback early, even when things aren’t polished, is how you grow.
• Building the right partnerships can open unexpected doors.
• You belong in the room – even if others try to tell you otherwise.

Find Out More:

• TalkingHospitality.com – more episodes, blogs & courses
• Crazy Gin
• Be Inclusive Hospitality
• Harvey Nichols
• Tattu
• Tamarind
• Our brand partners: Graphic Kitchen & Leisure Jobs