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Ulta Hits Pause on Target Expansion, Best Buy Launches Creator Program, and Shein Faces Pushback from Beijing
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Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl.
In today's Retail Daily Minute:
- Ulta Halts Expansion of Target Shop-in-Shops – Ulta Beauty will freeze expansion at 610 Target locations in 2025 to focus on performance and customer experience, following a Q4 sales dip and shifting leadership strategy.
- Best Buy Unveils Shoppable Creator Storefronts – The new Best Buy Creator program lets tech influencers earn unlimited commissions by curating and selling their favorite products—offering fans a more direct path to purchase.
- Shein’s Production Diversification Blocked by China – As U.S. tariffs loom, Shein’s attempts to shift production to Southeast Asia are paused under pressure from the Chinese government, complicating supply chain strategies and IPO plans.
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Be careful out there!
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