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77. Compiling a Competitive Advantage Profile for an Advertising Campaign | Fashion Marketing Series, Part 4
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Episode 77. In this 5-part series, I will explore several components of an advertising campaign:
- Executive summary & Objectives
- Fashion company profile
- Target market
- Competitive advantage & Industry trends
- Advertising media
Today's episode introduces the Competitive Advantage.
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RESOURCES
📚Student project - "Fashion Advertising Campaign Year-end Project"
The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project:
Project deliverables:
- Written advertising campaign document (8 – 10 pages).
- Oral presentation.
- Digital presentation.
- Visual boards.
- Physical advertising item.
Access the project👇🏾
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👨🏾🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.
This bundle can be accessed in 2 locations:
⬇️⬇️⬇️
BUNDLE CONTENT:
PRESENTATIONS
- Special Events Presentation
- Advertising Presentation
- Visual Merchandising Presentation
- Selling Presentation
ASSIGNMENTS
- Market Segmentation Poster
- Market Segmentation Quiz
- Identifying Publicity
- Name That Competition
- Competition Type Quiz
- Advertising Agency Exercise Bundle
PROJECTS
- Fashion Advertising Campaign Survey
- Cause Marketing Project
- Branding a Fashion Business Project
- Fashion Company and Social Media Project
- Fashion Advertising Campaign Year-end Capstone Project
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