The Plausibility Effect
Manage episode 482830480 series 3539486
Hey friends,
Letâs start with a weird truth: People donât fall for things because theyâre true. They fall for things because theyâre plausible.
Thatâs the dark magic of deception â it doesnât need to be airtight, or flawless, or even particularly clever. It just needs to feel true enough. Something your brain can accept without asking too many questions.
Welcome to the Plausibility Effect â the sneaky cognitive glitch that powers scams, fuels misinformation, and makes even the dumbest conspiracies stubbornly sticky.
Want to check out the print version? You can â get here as a LinkedIn newsletterâ . Or you can subscribe to the email version on my website: â https://TheDeceptionProject.comâ
Anything you'd like me to cover in a future edition?
Stay sharp,
â Perry
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74 episodes