Franchising 101: Why It Can Be A Great Path To Business Ownership: With Franchise Consultant Adam Goldman

Entrepreneurial Elevation

Have you been dreaming of starting a business but feel stuck on where to begin? What if you didn't have to start from scratch? In this episode, I sit down with Adam to explore the benefits of franchising - why it can be a powerful business model for entrepreneurs who want structure, proven systems, and a path to success without reinventing the wheel. If you're looking for a way to step into business ownership with build-in support and a tested framework, this episode is for you!

Adam Goldman is a top Franchise Coach and Consultant. He has over 20 years experience, has founded 3 companies and grew one of them to a multi-million dollar enterprise with over 30 franchisees, which he since sold. Adam has helped hundreds of people to change their lives through franchise business ownership.

Watch this episode on YouTube: https://youtu.be/Ow_gWQLX2CQ

Follow Adam:

Website: www.franchisecoach.net

Linkedin: https://www.linkedin.com/in/adamgoldmanfranchise/

Book: The Franchisee Lifestyle

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Disclaimer

The Entrepreneurial Elevation Podcast and content posted by Kelley Beveridge is presented solely for general informational, educational, and entertainment purposes. The use of information on this podcast or materials linked from this podcast or website is at the user's own risk. It is not intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical or mental health condition they may have and should seek the assistance of their healthcare professionals for any such conditions.

Transcript

[00:00:00] Adam Goldman shares why buying into a franchise can be a safer path to business success compared to starting from scratch. He explains how franchises provide proven systems, support, and structure that increase the odds of success for new entrepreneurs.

[00:02:00] Kelley introduces Adam, highlighting his background as a franchise consultant and business owner. Adam has founded multiple companies, including an IT business, a real estate investment company, and a successful franchise cleaning business.

[00:03:25] Adam explains how he stumbled into franchising in 2009 while investing in real estate. Realizing that creating business systems wasn’t his strength, he saw franchising as a great way to own a business with training wheels while leveraging existing processes.

[00:06:10] He breaks down why systems matter in business. He shares insights from Atomic Habits about how a great system beats individual effort, and why franchising is a smart move for entrepreneurs who prefer structured, repeatable success models.

[00:09:10] Adam describes what makes someone a good franchisee, explaining that successful franchise owners follow systems, leverage support, and stay adaptable. He notes that if you struggle with structure or want to reinvent the wheel, franchising may not be the right fit.

[00:14:00] He discusses industry trends and how franchises in non-glamorous but essential industries (like cleaning, home care, and restoration) tend to perform better than trendy or oversaturated markets like food service.

[00:20:00] Adam talks about scalability, explaining that most franchise owners expand by adding territories rather than opening new locations, creating a model for steady, sustainable growth.

[00:26:30] Kelley and Adam discuss funding options for potential franchisees. Adam shares that many people use SBA loans, 401(k) rollovers, or financing programs provided by franchisors to get started.

[00:31:45] Adam explains how the E-2 visa program allows international entrepreneurs to move to the U.S. by investing in a franchise, making it an attractive option for people looking to relocate through business ownership.

[00:38:00] Adam’s final advice: success in franchising comes from choosing the right fit and fully committing to the system. He encourages potential franchisees to talk to successful owners in the system, understand the company culture, and be prepared to take action.