Why Story-Driven Brand Videos Convert With Mariana Henninger 7-Figure Leap With Dustin Riechmann podcast

Why Story-Driven Brand Videos Convert with Mariana Henninger

6M ago 41:48

Content provided by Dustin Riechmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dustin Riechmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Dustin welcomes Mariana Henninger, an Emmy-winning filmmaker turned brand video strategist, who shares how she went from documentary storytelling to helping entrepreneurs create impactful brand videos. She discusses the unique power of story-driven content, explaining how it builds trust, resonates with audiences, and drives business growth. Mariana breaks down her approach to capturing authentic brand stories that convert, revealing how her process equips entrepreneurs to engage deeply with their audience through meaningful, memorable videos.

Chapters

00:00:00 - The Power of Emotional Impact in Brand Videos
00:00:52 - Meet Mariana Henninger: Artist Turned Entrepreneur
00:01:43 - From Journalism to Filmmaking: Mariana’s Journey
00:02:55 - Building Trust Through Deep Storytelling
00:03:48 - The Hidden Challenges of the Entrepreneurial Spirit
00:07:02 - Breaking Away: Mariana’s Shift from Corporate to Self-Employed
00:11:40 - The Birth of Brand Magnetic and a Dive into AI
00:17:30 - What Exactly is a Brand Video?
00:21:05 - Leveraging AI: Custom GPT to Enhance Courses
00:22:13 - Inside the Podcast Profits Accelerator
00:24:05 - Going Deeper: The Signature Offer Unpacked
00:27:18 - Elite Services for High-End Brand Clients
00:29:46 - Looking Ahead: Future Growth and Vision
00:33:22 - How to Craft Your Brand Story for Impact
00:37:58 - Connect with Mariana: Final Thoughts and Takeaways

Links and Resources

Thanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Get a Free Strategy Call with Our Team

Go to https://7FigureLeap.com/strategy

71 episodes