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Building a business that resists capitalism (w/ Bear Hebert)

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Manage episode 433997851 series 3551188
Content provided by Jeremy Blanchard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Blanchard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

“Reminding ourselves that, that commerce is not the same thing as capitalism. Buying and selling things is a really old thing that human beings have been doing for way longer than capitalism has existed.”  

Today's episode features anti-capitalist business coach Bear Hebert (they/them). We explore Bear's definition of capitalism as exploitation for profit and discuss principles for running an anti-capitalist business. We examine manipulative tactics often used by entrepreneurs and consider more justice-oriented alternatives.

Bear and I discuss the pressure to have an "ideal" business and how to align money-making with our values. With over 20 years in social justice work, Bear brings insights as both a radical business coach and educator, highlighting how capitalism intersects with white supremacy and patriarchy.

Check out the episode page for the transcript and the full list of the resources mentioned in this episode: https://widerroots.com/11

⭐ Key moments

  • 03:57 - How Bear got politicized
  • 10:11 - What makes us feel gross about marketing
  • 18:46 - Authentic alternatives to manipulative marketing tactics
  • 28:44 - Debunking the myth of the perfect dream job
  • 33:47 - Rethinking niching from an anti-capitalist lens
  • 36:15 - Business as a garden, not a machine
  • 43:37 - Key areas to integrate anti-capitalist values in your business
  • 47:58 - Aligning business policies with anti-capitalist principles
  • 52:18 - Bear's sources of nourishment
  • 56:51 - Closing

📚 Resources & Links


🌲 Follow the podcast


I’d love to hear how this episode resonated with you or any suggestions for future topics/guests. You can email me at [email protected].

  continue reading

12 episodes

Artwork
iconShare
 
Manage episode 433997851 series 3551188
Content provided by Jeremy Blanchard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Blanchard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

“Reminding ourselves that, that commerce is not the same thing as capitalism. Buying and selling things is a really old thing that human beings have been doing for way longer than capitalism has existed.”  

Today's episode features anti-capitalist business coach Bear Hebert (they/them). We explore Bear's definition of capitalism as exploitation for profit and discuss principles for running an anti-capitalist business. We examine manipulative tactics often used by entrepreneurs and consider more justice-oriented alternatives.

Bear and I discuss the pressure to have an "ideal" business and how to align money-making with our values. With over 20 years in social justice work, Bear brings insights as both a radical business coach and educator, highlighting how capitalism intersects with white supremacy and patriarchy.

Check out the episode page for the transcript and the full list of the resources mentioned in this episode: https://widerroots.com/11

⭐ Key moments

  • 03:57 - How Bear got politicized
  • 10:11 - What makes us feel gross about marketing
  • 18:46 - Authentic alternatives to manipulative marketing tactics
  • 28:44 - Debunking the myth of the perfect dream job
  • 33:47 - Rethinking niching from an anti-capitalist lens
  • 36:15 - Business as a garden, not a machine
  • 43:37 - Key areas to integrate anti-capitalist values in your business
  • 47:58 - Aligning business policies with anti-capitalist principles
  • 52:18 - Bear's sources of nourishment
  • 56:51 - Closing

📚 Resources & Links


🌲 Follow the podcast


I’d love to hear how this episode resonated with you or any suggestions for future topics/guests. You can email me at [email protected].

  continue reading

12 episodes

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