Surviving the Crash: How to Thrive in the Cannabis Market's Boom-Bust Cycle with John Manlove

How to Flourish in Cannabis

Brian Weber talks with John Manlove, CEO of Apex Trading, about the key trends and challenges facing the cannabis industry, especially in emerging markets. They discuss the common mistakes businesses make, like overproduction, and how understanding market dynamics can help brands succeed. John explains why staying focused on costs, using data to make decisions, and partnering with others are crucial for long-term success. They also explore how changes in consumer demand and new trends, like solventless extracts, are shaping the future of cannabis.

Chapters

• 00:00:00 – How Passion Drives Success in Cannabis
• 00:00:27 – Welcome to a Masterclass on Flourishing in Cannabis
• 00:00:57 – John Manlove: From High School to Apex Trading
• 00:02:26 – Navigating State-by-State Cannabis Market Complexities
• 00:04:37 – Why Emerging Markets Offer Big Opportunities and Risks
• 00:06:05 – The Key Trends Shaping New Cannabis Markets
• 00:07:39 – What Established Markets Can Teach Us About Surviving
• 00:14:06 – Overproduction: The Silent Killer of Cannabis Businesses
• 00:18:31 – Building Strong Retail Brand Loyalty for Cannabis Success
• 00:19:30 – Mastering Cannabis Market Dynamics and Price Fluctuations
• 00:20:11 – Staying Focused: Avoiding the Overproduction Trap
• 00:22:08 – Smart Partnerships and Outsourcing to Scale Your Cannabis Business
• 00:26:52 – The Future of Cannabis Products and Market Trends
• 00:30:55 – Resources for Flourishing in the Cannabis Industry and Final Thoughts

Links and Resources

• John on LinkedIn
• Apex Trading
• Bushel44
• WasteXpress
• Flourish Software
• Brian Weber on LinkedIn

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