Chandar Pattabhiram: Building Brand in B2B SaaS

Sound Bites with Bill Binch

In our first-ever episode of “Sound Bites,” Chandar Pattabhiram, former CMO of Coupa*, joins Bill to share best practices in sales, marketing and account-based marketing, how to implement effective brand-building strategies and the tenets of a modern marketing team in a B2B SaaS company.

01:13 Transitional Phase in his Career

02:19 Advice for Companies

03:01 ABM Topics and Current Economic Environment

06:09 Thoughts on Building a Brand

08:11 Metrics of Marketing to Sales

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