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Democratization of Content: Making events more inclusive for all
Manage episode 476225960 series 3554507
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Alistair Turner, author of the IBTM Trends Report and Sammy Connell, head of the conferences and events team at NASUWT - The Teachers’ Union join Shonali in the podcast booth at IBTM World 2024.
Alistair provides a positive outlook on the current state of play of the events industry and introduces a new concept - the democratization of content. It's a trend that's seeing planners find new ways to bring their event agendas to wider audiences through innovation and new ideas.
Sammy backs-up the democratization of content trend by telling Shonali how NASUWT features creches at all its events so that teachers can attend, safe in the knowledge that their children are not only being looked after but they're also benefitting from the childcare programme.
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