Using Social Media to Grow Your Private Practice: Content that Connects

Good Enough Counsellors

Feeling disheartened by low engagement on your posts? Wondering if it’s even worth using social media when no one seems to be watching?

In this first episode of a 3 part series, we’re digging into the content side of social media for therapists in private practice — what to post, how to make it meaningful, and why even quiet followers might be paying more attention than you think.

You’ll learn:

• Why visibility isn’t the same as validation
• The 50/30/20 rule for balancing engaging, informative, and promotional content
• How stories, hashtags, emojis, and reels can gently boost your reach
• What your page insights can teach you (even if they feel discouraging)

And if you're looking for ideas about what to post over the summer months, this episode also includes campaign ideas using awareness events, such as:

• Bereaved Parents Month
• National Picnic Month
• World Listening Day
• International Self-Care Day
• Non Binary People's Awareness Week

This episode is full of practical tips — and a whole lot of reassurance.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords

social media for therapists, content creation tips, engaging social media posts, growing private practice, therapy marketing strategies, social media engagement, building an online presence, mental health content ideas, posting on social media, therapist social media tips, summer campaign ideas, therapy growth group