What to Include in an Equality & Diversity Statement for Therapists

Good Enough Counsellors

If you want to attract more clients to your private practice, your therapist profile needs to show people that they’ll be safe with you.

In this episode, we’re talking about how a simple inclusion statement can make the difference between someone reaching out — or quietly clicking away. I share a personal story about almost contacting a therapist, and why I didn’t, and explore what therapists can do to show they’re truly inclusive.

I’ll walk you through why these statements matter, what often holds us back from writing them, and what you can include — even if you’re still learning.

If you’ve ever wondered how to make your practice more welcoming and visible to people from marginalised communities, this one’s for you.

Takeaways:

• Why inclusion statements help the right clients feel safe enough to reach out
• What silence on your profile might be saying (without you realising)
• Common fears therapists have about getting it wrong — and why it’s okay to start small
• Simple ideas for what to include in a statement that feels genuine
• Real-life examples of inclusive therapist websites that work

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Links referenced in this episode:

• jennifersnowcounselling.co.uk
• psychodynamictherapybirmingham.co.uk

Keywords:

inclusive therapy practices, diversity in counselling, creating an inclusive therapist profile, client safety in therapy, understanding LGBTQ+ clients, therapy growth strategies, anti-racist therapy practices, writing an inclusion statement, addressing privilege in therapy, promoting equality in therapy, therapist-client relationship dynamics, best practices for inclusive therapy

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.