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Building Trust and Closing Deals: The Science of Sales Success with Kerry Curran

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Manage episode 460382589 series 3555321
Content provided by Marketing Refresh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Refresh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Kerry Curran, the Founder and Chief Growth Officer at Revenue Based Marketing Advisors. They discuss essential topics such as marketing-led growth, demand generation, and strategies to improve sales cycles and close rates.

They delve into the importance of brand awareness, the integration of marketing and sales, and the use of CRM tools to enhance efficiency. This episode is packed with valuable tips for businesses looking to drive revenue growth and effectively align their marketing and sales efforts.

Topics Discussed:

Marketing-Led Growth and Demand Generation

Shortening Sales Cycles and Improving Close Rates

Aligning Sales and Marketing for Better Results

Building Brand Awareness and Trust

Effective Use of CRM Tools and Automation

Customized Go-To-Market Strategies

Relationship Building as Key to Sales Success

To learn more about Kerry Curran, connect with her on LinkedIn at: https://www.linkedin.com/in/kerryspellmancurran/

To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/

To connect with Marketing Refresh, visit: MarketingRefresh.com

  continue reading

28 episodes

Artwork
iconShare
 
Manage episode 460382589 series 3555321
Content provided by Marketing Refresh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Refresh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Kerry Curran, the Founder and Chief Growth Officer at Revenue Based Marketing Advisors. They discuss essential topics such as marketing-led growth, demand generation, and strategies to improve sales cycles and close rates.

They delve into the importance of brand awareness, the integration of marketing and sales, and the use of CRM tools to enhance efficiency. This episode is packed with valuable tips for businesses looking to drive revenue growth and effectively align their marketing and sales efforts.

Topics Discussed:

Marketing-Led Growth and Demand Generation

Shortening Sales Cycles and Improving Close Rates

Aligning Sales and Marketing for Better Results

Building Brand Awareness and Trust

Effective Use of CRM Tools and Automation

Customized Go-To-Market Strategies

Relationship Building as Key to Sales Success

To learn more about Kerry Curran, connect with her on LinkedIn at: https://www.linkedin.com/in/kerryspellmancurran/

To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/

To connect with Marketing Refresh, visit: MarketingRefresh.com

  continue reading

28 episodes

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