Episode #44 Elizabeth Eiss on Building a Hybrid SaaS + Service Powerhouse

The Queen of Automation

In this episode, I sat down with the brilliant Elizabeth, founder of The Efficiency Queen, whose rise from virtual assistant to backend systems strategist is a full-on masterclass in scaling through simplicity.

Elizabeth has built a business around doing what most service-based founders avoid: making systems sexy, streamlined, and seriously profitable. We talk about how she moved from hourly VA work to high-ticket backend consulting, all while rebranding herself as “The Queen of Automation”, and living up to every inch of the title.

She breaks down how she uses her white-labeled GoHighLevel setup to create a powerful hybrid model: part agency, part SaaS, and entirely client-centered. Her approach is bold—she’s not stacking more tools, she’s reducing them. Not offering more custom builds, but building smarter containers that drive long-term results.

This episode is packed with strategy for anyone tired of piecing together tech stacks and chasing the next shiny app. Elizabeth shows us what it looks like to own your expertise, charge for outcomes, and build systems that support scale without selling your sanity.

If you're ready to move from being the bottleneck to building a business that runs like magic, this conversation will light the match.

Connect with Elizabeth on LinkedIn, follow her for unfiltered insight on systems that scale, behind the scenes gems from her automation builds, and fresh takes on how to simplify your backend without sacrificing growth.

Whether you’re a done-for-you service provider, agency founder, or coach with a growing client load, Elizabeth is someone you want in your corner when it’s time to clean up the chaos and level up your operations