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S2 | E11 | How to Get People to Listen to Architects with Petra in’t Veld-Brown
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In this episode of Transformational Blueprints, we interview Petra in’t Veld-Brown, an expert in strategic business transformation and enterprise architecture.
With over 30 years of experience, Petra shares her journey and insights into effectively integrating business change delivery with architecture.
The conversation covers the evolving role of architects from technical experts to enablers of organisational change, the importance of transparency and clear communication, and how architects can influence business decisions without being perceived as blockers. Petra also discusses how can architects can ensure accountability for architecture outcomes without stepping into operational decision-making?
07:54 Challenges and Perceptions of Architects
17:23 Architects as Advisors and Facilitators
21:48 The Role of Architects in Decision Making
22:29 Recording Decisions and Their Consequences
23:55 Adapting Architecture to Changing Environments
24:45 Communicating Effectively as an Architect
25:42 Simplifying Complex Information
27:52 The Importance of Reference Architecture
30:21 Enterprise vs. Solution Architecture
32:07 Advice for New Chief Architects
35:33 Future of Architecture and Technology
Watch the episode on YouTube: https://www.youtube.com/@SynaxiaGroup
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Extra Stuff:
Do you want a copy of our Architecture Market?
What's in the report?
- Who's hiring the most architects in your region?
- Gender diversity statistics
- Is demand for architects increasing or decreasing?
- What are the key trends in the architecture market?
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Get in touch: https://www.linkedin.com/in/mario-michaels/
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Follow the Podcast: https://www.linkedin.com/company/transformational-blueprints-podcast/
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Follow Synaxia Group: https://www.linkedin.com/company/synaxia-group/
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