Ep 391 - How Indie Studios Can Build Transmedia Worlds With Christopher Mifsud Indie Game Movement podcast

1:06:15

A lot of developers dream of starting their own studio, but the reality is far from glamorous. In this episode, we dive deep with our guest to unpack the overlooked, gritty, and often emotional process of building a studio from scratch. From pitching to production pipelines, they're going to share what aspiring founders need to prepare for, emotionally and operationally. Episode Shownotes Link: https://rengenmarketing.com/399…

Indie Game Movement

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Ep 398 - Why Insurance Matters for Game Devs with Phil Wildman 51:01

9 days ago51:01

51:01

The game industry is full of risks, IP disputes, cyberattacks, contract issues, even failed crowdfunding campaigns. And while we never anticipate these things happening to us...sometimes, they surface when we least expect it, inviting all sorts of chaos. So today, we explore how devs can avoid the hassle of the unknown by understanding how insurance can help developers avoid disaster, stay protected, and keep projects moving, no matter the studio size. Episode Shownotes Link: https://rengenmarketing.com/398…

Indie Game Movement

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Ep 397 - Debunking Steam Algorithm Myths with Chris Zukowski 43:15

16 days ago43:15

43:15

Steam’s algorithm is the engine that powers visibility on the platform, but understanding how it works is often a big mystery. So today, we’re going to bust some of the most common and persistent myths indie developers believe about how the algorithm functions, getting to the bottom of which signals actually matter, so you can stop worrying and focus on what really does. Episode Shownotes Link: https://rengenmarketing.com/397…

Indie Game Movement

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Ep 396 - The Power of Player-Centric Marketing with Greg Posner 52:09

23 days ago52:09

52:09

Traditional marketing methods often struggle to cut through the noise, leaving indie developers searching for better ways to reach their audience. But what if the key isn’t just better tactics or bigger budgets, but a deeper understanding of players themselves? In this episode, we dive into how player-centric design principles can transform marketing efforts, helping developers craft content that feels authentic and resonates emotionally, allowing them to build stronger player connections. Episode Shownotes Link: https://rengenmarketing.com/396…

Indie Game Movement

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Ep 395 - It’s Not the Event. It’s You: GDC Takeaways with Andrew Pappas 42:54

4 weeks ago42:54

42:54

In this episode, I share my GDC recap: a quarter-zip pullover, a virus, and a powerful reminder that change comes from within, not the event itself. I dive into how our intentions shape our relationships, why meaningful connections outshine superficial networking, and how the true impact of any event hinges on the mindset you bring to it. Episode Shownotes Link: https://rengenmarketing.com/395…

Indie Game Movement

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Ep 394 - Navigating the Transition from Mobile to PC with the Jackson Bros 58:19

5 weeks ago58:19

58:19

Designing for mobile and PC might seem like a simple transition, but the reality is very different. Everything from screen sizes to monetization models requires a completely different approach. So today, for the first time ever on the podcast, we’re talking with a team of four brothers who’ve been through this firsthand. We’ll dive into what makes these platforms so different, the technical and design challenges of making the jump from mobile to PC, and what indie developers should keep in mind along the way. Plus, we’ll explore how fresh perspectives can completely change the way we solve problems. Episode Shownotes Link: https://rengenmarketing.com/394…

Indie Game Movement

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Ep 393 - Why Smaller Devs Are Driving the Next Big Industry Shift with Chris Wood 1:01:52

6 weeks ago1:01:52

1:01:52

The gaming landscape has changed dramatically in recent years, and it’s indie developers who are leading some of the most exciting innovations. But what challenges do they still face, and how can small teams carve out success in an increasingly competitive market? In this episode, we explore how shifts in technology, business models, and industry trends are empowering smaller studios to make a bigger impact than ever before. Episode Shownotes Link: https://rengenmarketing.com/393…

Indie Game Movement

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Ep 392 - Lessons from a Decade in Indie Dev with Leonard Stuart 52:11

7 weeks ago52:11

52:11

Developing an indie game is never a straight path as it's often a long road filled with challenges and unexpected twists. So today, we're goign to explore one person's journey in how they tackeled all sorts of obstacles and sucesses all while keeping momentum alive and fostering a dedicated community. Episode Shownotes Link: https://rengenmarketing.com/392…

Indie Game Movement

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Ep 391 - How Indie Studios Can Build Transmedia Worlds with Christopher Mifsud 46:02

8 weeks ago46:02

46:02

Indie studios often focus solely on their game, but what if their world could extend beyond the screen? So in today's epsidoe, our guest shares his expertise on transmedia storytelling—how indie developers can expand their IP across multiple platforms like comics, books, and film to build stronger brands and deeper player engagement. Episode Shownotes Link: https://rengenmarketing.com/391…

Indie Game Movement

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Ep 390 - How Game Music Shapes the Player Experience with Tyler Mire 48:25

9 weeks ago48:25

48:25

Game music isn’t just background noise—it’s a storytelling tool that enhances gameplay and player engagement. In this episode, composer and game designer Tyler Mire shares how he crafts soundtracks that complement battle mechanics, amplify emotional moments, and make indie games stand out. Episode Shownotes Link: https://rengenmarketing.com/390…

Indie Game Movement

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Ep 389 - The Power of Branding in Game Development with Hilary Goldstein 1:00:26

10 weeks ago1:00:26

1:00:26

Great games don’t just happen—they’re built on strong branding that resonates with players. But how do you convince a development team that brand matters just as much as gameplay? In this episode, we're going to break down how branding impacts everything from marketing to player engagement, and how developers can integrate branding into their creative process without sacrificing their vision. Episode Shownotes Link: https://rengenmarketing.com/389…

Indie Game Movement

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Ep 388 - Leveraging Resources and Validating Game Concepts with Neil Edwards 59:27

11 weeks ago59:27

59:27

Indie game development is a constant balancing act, espeicially when it comes to deciding where to invest our most important resources: time and money. So today, we'll explore the relationship we have with these resources, find creative ways to increase them and... how we should use them. But we don't stop there, as we'll discuss the role they play in how we validate concepts, going over everything from crowdfunding to one of the simplest and most effective ideas ever to validate a concept. And it requires very little time and money, and will save you a ton of both too. Episode Shownotes Link: https://rengenmarketing.com/388…

Indie Game Movement

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Ep 387 - How Listening to Players Drives Successful Games with Jakub Radkowski 55:11

12 weeks ago55:11

55:11

Great games are built on collaboration, but it's not just between developers and partners, but with players themselves. Between insights and feedback, there's lots we can learn from players as long as we keep an open mind and a clear vision. However, getting that information or learning how to leverage it can be difficult. So today, we're going to explore how one publisher uses player insights to help inform everything from creative decisions, communication strategies and other approaches to ensure that games get the results needed to resonate with their audience. Episode Shownotes Link: https://rengenmarketing.com/387…

Indie Game Movement

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Ep 386 - Collaborative Approaches to Game Marketing with Kevin Chancey 51:17

13 weeks ago51:17

51:17

Collaboration can transform the way indie game developers approach marketing and commercialization. In this episode, we dive into how shared resources, collective networks, and creative hubs empower indie studios to amplify their efforts and stand out in a competitive market. Episode Shownotes Link: https://rengenmarketing.com/386…

Indie Game Movement

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Ep 385 - Building Momentum For Your Studio Without Losing Purpose with Andrew Pappas 56:44

14 weeks ago56:44

56:44

Making meaningful progress requires more than resolutions—it starts with aligning your goals with your values for sustainable success. In this episode of Indie Game Movement , we dive into how to build momentum with clarity and purpose, sharing personal insights, actionable exercises, and real-world examples. Discover how to drive impactful results for your studio while avoiding burnout and staying true to your vision. Tune in and kick off the year with focus and efficiency! Episode Shownotes Link: https://rengenmarketing.com/385…

Indie Game Movement

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Ep 384 - Building Loyal Gaming Communities by Rewarding Players with Spencer Colvin 59:12

15 weeks ago59:12

59:12

In today’s crowded gaming landscape, keeping players engaged in new and different ways is tougher than ever, but it doesn’t mean there aren’t creative solutions. In this episode, we dive into innovative approaches to rewarding customer loyalty in games, uncovering what works and doesn’t in driving retention and creating memorable player experiences by crafting customer reward systems that deliver results. Episode Shownotes Link: https://rengenmarketing.com/384…

Indie Game Movement

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Ep 383 - Mastering Value Perception for Publishers and Players with Bobby Wertheim 1:06:54

16 weeks ago1:06:54

1:06:54

Standing out in the indie game market requires more than a great concept, it demands mastering value perception. In this episode, we reveal how developers can increase their game’s perceived value for publishers and players alike. So today, we’ll learn how key value drivers can be used to amplify pitches and inform price strategies for long-term revenue and player trust. Episode Shownotes Link: https://rengenmarketing.com/383…

Indie Game Movement

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Ep 382 - Standing Out and Optimizing Game Marketing with David Elahee 56:35

17 weeks ago56:35

56:35

Marketing indie games is an uphill battle, and not every marketing idea hits the mark where we would like it to. But through an open mind and some iteration, it's still very possible. So today, we're going on an iterative journey with our guest, and how they went about refining marketing approaches to determine what makes campaigns stand out in a crowded space. Episode Shownotes Link: https://rengenmarketing.com/382…

Indie Game Movement

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Ep 381 - Leadership is a Skill: Building Stronger Teams in the Games Industry with Andy Coley 1:00:42

18 weeks ago1:00:42

1:00:42

Behind every game is a team of talented individuals, that shapes the culture, productivity, and success of game studios. But sometimes, miscommunication or unresolved conflicts can derail even the best projects. In this episode, we explore actionable insights into people-centric leadership, covering communication strategies, effective feedback, and managing difficult conversations so all teams can thrive in this dynamic industry. Episode Shownotes Link: https://rengenmarketing.com/381…

Indie Game Movement

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Ep 380 - How to Pitch Your Game and Thrive at Industry Events with Patty Toledo 53:55

19 weeks ago53:55

53:55

Pitching a game isn’t just about the idea or talking to partners like publishers, it’s about the delivery, timing, and knowing your audience. And properly executing a pitch in any context can be a daunting challenge. So today, we're going to dig deep into strategies for creating an impactful pitch. Whether it's capturing the attention of someone casually inquiring about your game to maximizing your presence at gaming events, we'll discuss how to create compelling pitches that can form meaningful connections and leave a lasting impression. Episode Shownotes Link: https://rengenmarketing.com/380…

Indie Game Movement

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Ep 379 - Tackling the Mobile Game Market with Effective User Acquisition with Matej Lancaric 45:53

20 weeks ago45:53

45:53

The mobile game market has become more challenging than ever, with rising costs, increased competition, and ever-changing algorithms, with so much to tackle it can get pretty overwhelming. Thankfully, today we're going to dive deep into the current issues the market is facing to uncover secrets that can elevate user acquisition and increase momentum in one of the most challenging game markets out there. Episode Shownotes Link: https://rengenmarketing.com/379…

Indie Game Movement

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Ep 378 - Positioning Your Indie Studio for Lasting Success with Callum Underwood 53:49

21 weeks ago53:49

53:49

Every indie developer hopes their game will succeed, but building on that success takes smart planning well before that milestone is hit. In this episode, we'll explore practical strategies to help indie studios set strong foundations, position themselves for growth while attracting future opportunities and partnerships. So get ready as we share the tools to build up momentum now so your studio can thrive later. Episode Shownotes Link: https://rengenmarketing.com/378…

Indie Game Movement

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Master Class WrapUp - Creating Irresistible Games Review 32:19

22 weeks ago32:19

32:19

As we wrap up the Master Class series, this bonus episode takes a deep dive into Patrick’s course on creating irresistible games. Andrew has gone through the entire course, to provide a complete overview with key takeaways, strengths, personal thoughts on areas for improvement, and insights into who would benefit from the course and why it’s a must for improving player engagement and building sustainable games. Please use the checkout link: https://checkout.patrickrose.io/checkout?am_id=igm Shownotes page: https://www.rengenmarketing.com/podcast/masterclass-course-review/↗…

Indie Game Movement

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Ep 377 - Creating Irresistible Games Part 3: Game Changing Monetization Strategies 49:47

22 weeks ago49:47

49:47

Welcome to the Indie Game Movement masterclass series! In this episode, we explore game-changing monetization strategies that balance revenue generation with player satisfaction. Our guest shares insights on innovative approaches, avoiding pitfalls, tracking trends, and refining models with player feedback. If you’re looking for sustainable revenue strategies that keep players happy, this episode is a must-listen. Want to get more from this episode and take further action? Learn more about the course "The Art and Science of Creating Irresistible Games" Use code IGM for an exclusive discount! Please note: The podcast will receive compensation if you purchase the course using the link above. This means the podcast will earn a commission if you purchase the course through the link, at no additional cost to you. Episode Shownotes Link: https://rengenmarketing.com/377…

Indie Game Movement

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Ep 376 - Creating Irresistible Games Part 2: The Importance of Player Engagement 55:09

23 weeks ago55:09

55:09

Welcome to the Indie Game Movement masterclass series! Today, we’re diving into the importance of player engagement and how it's crucial for the success of indie games. Our guest shares their approach to creating games that captivate players, exploring key engagement elements, player motivations, and strategies to measure and adapt. If you want to learn how to foster meaningful connections with your players, this episode is for you. Want to get more from this episode and take further action? Learn more about the course "The Art and Science of Creating Irresistible Games" Use code IGM for an exclusive discount! Please note: The podcast will receive compensation if you purchase the course using the link above. This means the podcast will earn a commission if you purchase the course through the link, at no additional cost to you. Episode Shownotes Link: https://rengenmarketing.com/376…

Indie Game Movement

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Ep 375 - Creating Irresistible Games Part 1: Overcoming the Challenges of Hooking Your Players 35:20

23 weeks ago35:20

35:20

Welcome to the Indie Game Movement masterclass series! In this episode, we tackle the challenges of hooking and engaging players. Our guest shares insights, lessons learned, and strategies to captivate players, avoid common pitfalls, and build games that truly resonate. Whether you're looking to improve engagement or refine your approach, this episode is packed with actionable advice to help you take your game to the next level! Want to get more from this episode and take further action? Learn more about the course "The Art and Science of Creating Irresistible Games" Use code IGM for an exclusive discount! Please note: The podcast will receive compensation if you purchase the course using the link above. This means the podcast will earn a commission if you purchase the course through the link, at no additional cost to you. Episode Shownotes Link: https://rengenmarketing.com/375…

Indie Game Movement

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Special Announcement - Upcoming Master Class Series 9:26

24 weeks ago9:26

9:26

Just sharing a quick announcement about our upcoming Master Class Series. Listen to find out more!

Indie Game Movement

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Ep 374 - Adapting Influencer Marketing Strategies for Better ROI with Antoine and Xavier 48:13

24 weeks ago48:13

48:13

The marketing landscape is constantly evolving, and it's not exclusive to any one area or focus, especially influencers. And for those who can adapt, will thrive. That's why today we're meeting with a couple of guests to discuss the changes in influencer marketing strategies and how studios and even publishers can adapt, shifting from traditional PR to influencer marketing to maximize their ROI. Between diving into tools, strategies, and mindset, we're going to cover everything needed to keep up with these changes and maximize your influencer marketing efforts. Episode Shownotes Link: https://rengenmarketing.com/374…

Indie Game Movement

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Ep 373 - Crafting Meaningful Narratives Through Gameplay with Ata Sergey Nowak 45:29

25 weeks ago45:29

45:29

Balancing narrative and gameplay is a challenge that has puzzled game designers for decades, but thankfully there are lots of effective ways to overcome these obstacles. Today, we're going to take a deep dive into how ludonarrative experimentation can redefine this balance. With insights drawn from our guest’s extensive experience in narrative-driven games, we discuss how novel design strategies and mechanics can lead to more immersive and thought-provoking player experiences. Episode Shownotes Link: https://rengenmarketing.com/373…

Indie Game Movement

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Ep 372 - How to Survive and Grow an Indie Studio Over a Decade with Ryan Canuel 56:31

26 weeks ago56:31