Episode 340: Interview with Aaron Marcus

Acting Business Boot Camp

How to Land Acting Work in Smaller Markets (And Why It’s More Accessible Than You Might Think)

Have you ever thought that real acting work is only found in big cities? Like you have to be in New York or LA to make it? I used to think that too. But my conversation with actor Aaron Marcus on the Acting Business Boot Camp podcast really shifted that perspective.

About Aaron Marcus Aaron Marcus has been a full-time actor for over 40 years, with nearly 1,300 bookings across film, TV, commercials, and more. You might have seen his scene with Tom Hanks in the film A Man Called Otto. Aaron started his acting journey in a small market, with no connections and no clue how to break in. After figuring it out through trial and error, he dedicated himself to helping others avoid those same pitfalls. He’s led over 800 workshops on three continents and offers private virtual coaching sessions to share his hard-earned wisdom.

You can learn more about Aaron’s work, watch his free quick-tip videos, or sign up for his mailing list at howtoactandmodel.com.

The Reality of Smaller Markets It’s easy to forget that acting isn’t only about movies and television. There’s a whole world of paid acting work in smaller markets that most people overlook: training videos, corporate films, industrials, standardized patient work at hospitals, even local commercials and role-playing jobs for law schools and agencies.

Aaron shared how he built up a steady income and impressive résumé by seizing these opportunities. And he’s proof that you don’t have to be in a major city to find consistent, paid work as an actor.

Finding These Hidden Opportunities Aaron offered some practical insights that really stuck with me:

• Reach out to local businesses and small chains. These places need content to promote themselves—commercials, training videos, even social media content.

• Connect with teaching hospitals and medical schools in your area. Standardized patient work is fascinating and pays you to improvise as a patient to help train medical professionals.

• Contact advertising agencies nearby, not just the national ones. Local agencies need real people with authentic voices for regional commercials and corporate videos.

And maybe my favorite point: Aaron still believes in mailing hard copies of your materials. Yes, it’s old-fashioned. But it’s memorable. Most emails get deleted. A real letter can make an impression.

The Importance of Staying Connected Aaron also talked about the value of looping in your agent, even when you book work yourself. It’s not about giving away part of your earnings. It’s about showing your agent that you’re proactive and working. It’s about nurturing relationships and building a sense of partnership.

A Reminder: There’s Work for Everyone What struck me most in talking with Aaron was this simple truth: there’s work out there for everyone. You just have to know where to look and be willing to take action.

If you’re feeling stuck or discouraged by the idea that you have to be in a big city to book work, I hope this encourages you. You don’t. The opportunities are out there. They’re in your community. And often, the first step is just reaching out and asking who’s doing the hiring.

Until next time, remember: there’s work out there for everyone. Stay safe and treat yourself real well.