Turning Stages into Opportunities: Expand Your Podcast Reach – PTC 540

Podcast Talent Coach

ARE YOU READY TO GROW YOUR AUDIENCE?

In this episode of Podcast Talent Coach, we're diving deep into the secrets of growing your podcast audience by building powerful, profitable relationships. How are you growing audience? When you get on other stages and in front of your ideal clients, how are you attracting them to you?

You may be asking yourself how to attract more listeners and keep them coming back for more. It all starts with using your podcast as a robust marketing tool to lead your audience down the path to doing business with you.

We're not just about creating content; we're about creating relationships that convert. This is not about your podcast. It is about your presence.

ENGAGE BY BEING AUTHENTIC ON STAGES

As we explore ways to grow your audience, I want you to grasp the importance of getting in front of people who don't already know you. However, it's not just about sharing information; it's about showing who you are.

Your personality is what will attract people to your brand. When you're on stage, whether it's a virtual platform or a physical one, focus on being yourself and let your authenticity shine.

Your connection to the audience is not about what you're saying, but who you're being while you say it. That is what will make all the difference.

BUILDING RELATIONSHIPS THAT LAST

Keeping your current listeners engaged is just as crucial as attracting new ones. If you're only focusing on bringing new listeners through the front door, don't forget to lock the back door and keep them from leaving.

Continue nurturing your existing audience by providing them with engaging content that keeps them coming back for more.

Reinforce the connection with your audience by reinforcing why they should stay and listen after you capture their attention. Use your social media and email list to continue to engage your current audience.

CONSISTENTLY GET ON STAGES IN FRONT OF NEW LISTENERS

Discover how continuously reaching out and engaging with wider audiences can significantly impact your podcast's growth.

I encourage you to actively seek out stages—whether that be summits, mastermind groups, or other podcasts—to widen your reach. Do this regularly rather than just sporadically.

Make reaching people who have never heard of you a part of your strategy, and you'll see your audience numbers steadily rise. But do it consistently.

CRAFT YOUR UNIQUE STORY

Your origin story can be a powerful tool in building connections with your audience. Sharing the hurdles and challenges you’ve faced not only humanizes you but makes you more relatable to your audience.

People connect with stories—a fact that can benefit you greatly as you work to inspire and engage your listeners. Dive into your past experiences, highlight the lessons learned, and watch as your audience starts to resonate with your narrative.

In this episode, discover how the origin stories of Mel Robbins and Gary Vaynerchuk help build their brand.

If you'd like to further refine your podcast strategy and content, apply for a coaching call with me at podcasttalentcoach.com/apply. Let's grow your audience together.