Georgia Rickard on influencing, without being an ‘influencer’

The Content Byte

In this week's episode, co-hosts Rachel and Lynne chat with Georgia Rickard, an award-winning journalist turned content strategist. Founder of the popular Georgia's Media Circle on Facebook (a great group for writers and PRs), Georgia shares her journey from being a travel writer to becoming the youngest magazine editor in Australia at 23. She discusses:

• the importance of building a personal brand
• the challenges of making oneself visible online,
• and the evolving landscape of freelancing with the rise of AI

She also talks about how and why she set up Georgia's Media Circle, and her upcoming event, Brand Camp, which is designed to help creatives build and monetise their personal brands. It's all about the value of authenticity, confidence, and adapting to new industry trends. Georgia's Media Circle is here: https://www.facebook.com/groups/georgiasmediacircle Georgia's agency website is: https://wearegeorge.co/ Details about Brand Camp are here: https://www.georgiarickard.com/brand-camp And if you use the code RLIST100 you can get a $100 discount on the cost. Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co