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Test Drives, Trial Closes & Real Talk: Steps 5 & 6 of the Sale - Series on Showroom 10 Steps to Sale
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In this episode of Dealer Talk with Jen Suzuki, we’re diving deep into Steps 5 and 6 of the 10 Steps to the Sale — the test drive and the trial close.
Jen keeps it real with down-to-earth stories (including one near-kidnapping 🤯), pro-level coaching, and word-for-word examples of how to turn a test drive into a tipping point and handle objections like a boss. You’ll learn how to engage customers during the drive (without being annoying), how to soft-close before presenting numbers, and how to see objections for what they really are — buying signals.
If you’ve ever wondered how to make a test drive stick or felt awkward handling, “I need to sleep on it,” this episode is for you.
Jen made this episode because her in-store classes are booked — but you asked for more 10 Steps coverage, and she delivers.
Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me! bit.ly/3J7011t | Dealer Talk with Jen Suzuki 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
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