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What are the key metrics for measuring your landing pages and websites? -- with Jennifer Denney

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Manage episode 484966717 series 3559950
Content provided by Insightly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Insightly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Do you know the scroll rate or the engagement rate on your landing pages and website? Google does, and they are using those metrics to determine how you show up in search results.

In this episode of Closing Time, Jennifer Denney of Elevated Marketing Solutions talks about the key metrics on your website and landing pages, and how improving them can lead to an improved user experience, lower cost-per-click, and more visibility in search.

Plus, she unpacks Google’s latest update and what it really means for marketers trying to get more from their paid media campaigns.

Watch the episode on YouTube.

Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw

Connect With:

• Jennifer Denney: LinkedIn // Elevated Marketing Solutions

• Val Riley: LinkedIn

• Insightly's Website // Unbounce's Website // LeadsRx's Website

  continue reading

153 episodes

Artwork
iconShare
 
Manage episode 484966717 series 3559950
Content provided by Insightly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Insightly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Do you know the scroll rate or the engagement rate on your landing pages and website? Google does, and they are using those metrics to determine how you show up in search results.

In this episode of Closing Time, Jennifer Denney of Elevated Marketing Solutions talks about the key metrics on your website and landing pages, and how improving them can lead to an improved user experience, lower cost-per-click, and more visibility in search.

Plus, she unpacks Google’s latest update and what it really means for marketers trying to get more from their paid media campaigns.

Watch the episode on YouTube.

Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw

Connect With:

• Jennifer Denney: LinkedIn // Elevated Marketing Solutions

• Val Riley: LinkedIn

• Insightly's Website // Unbounce's Website // LeadsRx's Website

  continue reading

153 episodes

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