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Why Aren’t More Retailers Targeting Drivers? - Episode 480
Manage episode 467088455 series 3560359
Content provided by Paula Bellenoit and National Association of Convenience Stores. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Bellenoit and National Association of Convenience Stores or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The gas price sign used to be the most important means of communications to attract drivers to c-stores. Today, digital communications have unleashed many other more effective opportunities to tell customers about your offer by appealing to their known behaviors.
Hosted by:
Jeff Lenard
About our Guest:
Fred Dimesa, Head of Product for Marketing Solutions, Arity
Fred is head of product for marketing solutions at Arity. He has more than 20 years of experience in developing strategies and launching new businesses in the technology space.
481 episodes
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