[Perspective Series] Scaling a Franchise With Simplicity With Bennett Maxwell

The Customer Wins

Bennett Maxwell is the Founder of Dirty Dough. Beginning his entrepreneurial journey in elementary school by selling candy bars, Bennett now leads a pioneering cookie-selling franchise. Dirty Dough's innovative centralized production introduces the first-ever three-layer cookie, streamlining franchise operations by addressing challenges like waste, quality control, and supply chain at the corporate level. This unique model allows franchises to operate with reduced costs and labor. With Dirty Dough, Bennett is looking to raise mental health awareness by encouraging authenticity and self-acceptance.

In this episode…

Scaling a business is no easy feat, especially when you aim to expand from a single location to a nationwide brand within a few years. Entrepreneurs often struggle with simplifying operations, maintaining brand identity, and keeping a work-life balance while growing exponentially. How can business owners build a franchise model that is both scalable and fulfilling?

Bennett Maxwell, an experienced entrepreneur with a background in franchising and solar energy, shares his approach to overcoming these challenges. He emphasizes the importance of simplifying processes for franchisees by standardizing operations, centralizing production, and minimizing training time. He also highlights the role of branding in creating an emotional connection with customers, crafting a mission that extends beyond the product itself. By assembling an expert advisory board, leveraging AI for sales and marketing, and maintaining a strict work-life balance, Bennett found a way to rapidly scale his business while staying aligned with his personal values.

In this episode of The Customer Wins, Richard Walker interviews Bennett Maxwell, Founder of Dirty Dough Cookies, about scaling a franchise with simplicity and purpose. Bennett shares how he streamlined operations, built a strong brand, and maintained a work-life balance while growing rapidly. He also discusses using AI for efficiency, the power of mentorship, and his decision to sell the company for long-term success.