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How She Built a VIRAL Brand with IMMERSIVE Storefronts! With Rebecca Hessel Cohen of LoveShackFancy
Manage episode 467471945 series 3560516
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What started with hand-dyed dresses for her bridesmaids has now become a globally recognized brand, known for its vintage-inspired aesthetic and immersive retail experiences.
Rebecca Hessel Cohen is the founder and creative force behind LoveShackFancy, a fashion and lifestyle brand that celebrates femininity, whimsy, and timeless style. Her journey from magazine editor to entrepreneur has been marked by bold collaborations, strategic growth, and an ever-evolving approach to consumer trends. Under her leadership, LoveShackFancy has expanded its reach, embracing new retail experiences and adapting to shifts in the post-COVID fashion landscape.
Jim and Rebecca discuss the brand’s evolution, the power of experiential retail, and the delicate balance of entrepreneurship and family life.
LoveShackFancy x 1-800-FLOWERS.com:
Rebecca's Links:
Wesbite: https://www.loveshackfancy.com/
Rebecca's IG: https://www.instagram.com/becknyc/
LoveShackFancy's IG: https://www.instagram.com/loveshackfancy/
To stay up to date on Power & Impact follow: https://www.instagram.com/itsjimmccann/
Jim's weekly newsletter, Celebrations Pulse: https://cloud.em.celebrations.com/celebrations-pulse-signup
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