104: Lead Counsel x They Don't Teach This in Law School Collab: Q&A, Part 2!

Lead Counsel

Episode 8 of the Lead Counsel podcast, in collaboration with They Don’t Teach This in Law School, delivers a masterclass in growing a law firm that lasts. Hosted by Charley Mann (Law Firm Alchemy) and featuring the raw and insightful Tom Tona (TonaLaw), this final installment of the Q&A series dives deep into what it really takes to scale a firm with precision, purpose, and profitability.

Whether you're a solo attorney or running a multi-million dollar operation, this episode offers practical guidance on law firm branding, budgeting for growth, and managing dual practice areas. Tom’s candid revelations and Charley’s strategic frameworks make this episode an essential blueprint for any attorney looking to elevate their business.

Key highlights include:

• Brand Building from the Ground Up: Learn how to craft a unified brand across community, city, and state without outspending the competition.

• Marketing Strategy and Spend: Discover how to reverse-engineer your marketing budget based on growth goals and why consistency beats flash.

• Balancing multiple practice areas: Insight into managing cash flow by leveraging practice diversity and what happens when one area gets neglected.

• Data Infrastructure Demystified: How Tom uses tech and leadership structure to drive accountability and performance through KPI dashboards.

• Handling Legal Growing Pains: Real talk on common pain points, team management, and protecting your firm.

• The CEO Hat: Why firm owners must embrace tough decisions and the messy reality of leading a law practice.

Podcast Series Information:

This is Episode 8 in an exclusive 8-part series shared across the Lead Counsel and They Don’t Teach This in Law School podcast feeds. For a full understanding of the journey, make sure to listen to Episodes 1, 3, 5 and 7 on Charley Mann’s podcast, while Episodes 2, 4, 6 and 8 are on this podcast. Make sure to also subscribe to both feeds.

Links and Social Handles

• Tom Tona (Host, Lead Counsel Podcast)

  • Website: https://www.tonalaw.com

  • LinkedIn: Tom Tona

  • X: @NYPITrialGuy

• Charley Mann (Host, They Don’t Teach This in Law School)

  • Website: https://www.lawfirmalchemy.com

  • LinkedIn: Charley Mann

This podcast is sponsored by TonaLaw.

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Call us now to discuss how we can work together at 833-TONALAW or visit us at tonalaw.com. Mention Lead Counsel and you’ll speak directly with Tom.