RS342 - Why you need a signature process to scale your expert business
Manage episode 483695586 series 3560654
If every client engagement feels bespoke, it’s time to rethink your approach. Anna shares why creating a signature process for experts is the secret to growing sustainably — with clarity, confidence, and client trust.
Key takeaways:
Clients Buy Your Method, Not Your Minutes Learn why shifting from selling bespoke hours to a clearly defined process instantly boosts your confidence, value, and client trust.
Turn Expertise Into Intellectual Property (IP) Discover how to uncover and articulate your signature way of working, making it a cornerstone for scalable, sustainable growth—no legal jargon required.
The Power of a Signature Process A well-crafted method not only streamlines client delivery but also enhances pricing, enables you to delegate, and supports new offers like group programmes or licensing.
Simple Over Complex The most effective frameworks are clear, easy to remember, and flexible enough for real-world client work—plus, they set you apart as a thought leader.
Ready-Made Frameworks in Popular Practice Get inspired by examples like Brené Brown’s Daring Leadership, Donald Miller’s StoryBrand, and Anna’s own 5 Pillars and Intentional Business Triad.
Tired of reinventing the wheel for every client?
If you're ready to grow your expert business in a smarter, more sustainable way, it's time to stop selling your time, and start owning your method.
Inside the Business Accelerator, you'll get the strategic support and clear structure you need to build a business that works for you - with intentional growth, sustainable offers, and your own signature process at the core.
Apply now at onestepoutside.com/accelerate
353 episodes