How To Effectively Address Management Decisions That Conflict With Your Values Ethical Voices Podcast: Real Ethics Stories From Real PR Pros podcast

19:15

This week on Ethical Voices, Tammy Gordon , the (past) public information department manager for the Coachella Valley Mosquito and Vector Control District. [Editors note: I sat on this interview for way too long and she is now Director of Public Affairs at the Citrus Heights Water District], discusses a number of important ethical issues, including: · How to navigate ethical conflict when your job challenges your personal values · How to intervene when colleagues prioritize quick fixes over responsible practices · How to address unethical behavior without triggering defensiveness · Why silence in the face of misinformation is an ethical failure…

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How to Effectively Address Management Decisions that Conflict with Your Values 19:31

7 weeks ago19:31

19:31

This week on Ethical Voices, Carolyn Smith Casertano, MA, APR, Fellow PRSA, professor of practice in the Department of Communication at the University of Arizona, discusses a number of important ethics issues including; 1) How to effectively address management decisions that conflict with your values 2) What to do when a client tries to hire your staff…

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How to Counsel Effectively When Your Client Has a Culturally Insensitive Idea 17:39

18 weeks ago17:39

17:39

Fabiana Meléndez Ruiz, a strategic storyteller serving as the founder and CEO of Refuerzo Collaborative, discusses a number of important ethics issues including: 1) How to counsel effectively when your client has a culturally insensitive idea 2) How can you help organizations go beyond their biases 3) Unexpected ways PR pros fail ethically with the media 4) The most overlooked part of a PR person’s job…

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Acting Ethically With Financial Numbers 22:43

27 weeks ago22:43

22:43

Bill Swanger, APR, Fellow PRSA, the founder of William Swanger Communications, shares a number of important ethical issues, including: 1) Why it is important to ethically address financial mistakes and clarify misunderstandings 2) Ethically navigating paid and unpaid content

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How to best counsel your client when they want to respond unethically to an unethical competitor 31:37

37 weeks ago31:37

31:37

Tatevik Simonyan, the co-founder and director of communications and international relations at SPRING PR company in Armenia, discusses: 1) How to best counsel your client when they want to respond unethically to an unethical competitor 2) How to react calmly and ethically in highly emotional crises 3) Should PR create a global code of ethics for influencer marketing 4) What companies should know about PR in Armenia…

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Why it’s important to know many codes of ethics 20:14

44 weeks ago20:14

20:14

Erin Kennedy, the ethics committee chair for the PRSA Central California Chapter, discusses: 1) What to do when your boss wants to disclose information before you should 2) How to better understand how those spreading misinformation think

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The Importance of Really Small Things 23:27

1 year ago23:27

23:27

Captain Barbara Bell, U.S. Navy (ret). Captain Bell was one of Annapolis's first female graduates and has a distinguished career as an aviator and naval flight test officer. Today, she teaches at the US Naval Academy and may discuss ethics even more than I do. In this interview she discusses a number of important ethics issues, including: 1) The importance of the really small things 2) The ethics framework being taught to future Navy officers – and how everyone can apply it 3) How to understand and avoid biases 4) Never forget you are a role model…

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How to Deal with Biased Reporters - Missy Hurley 17:25

1 year ago17:25

17:25

This week on Ethical Voices, Missy Hurley , the co-founder and CEO of B2 Communications , discusses a number of important ethics issues: · What to do when advocacy groups change your words to spread misinformation · How to deal with biased reporters · When ethically to disclose you used AI

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The Importance of Comprehensive Ethics Policies 15:52

1 year ago15:52

15:52

Joseph Abreu, the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida, and 2024 National Chair of PRSA., discusses a number of important ethics issues, including: 1) The ethical importance of avoiding even the appearance of impropriety. 2) How to get ahead of AI ethics challenges…

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One key PR ethics lesson from the Pulse nightclub shooting 19:22

1 year ago19:22

19:22

Ann Marie Varga, the internal communication manager for AdventHealth discusses a number of important ethics issues including: 1) One key PR ethics lesson from the Pulse nightclub shooting 2) How to protect your (and your team’s) mental health in crisis situations 3) Ethical issues in internal communications…

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People Are Not Props – Christie Goodman 15:50

1 year ago15:50

15:50

Christie Goodman, the director of communication for the Intercultural Development Research Association, discusses a number of important ethics issues, including: 1) How to avoid using people as props and authentically engage 2) Ethics challenges with assumptions 3) How to effectively engage and learn from diverse audiences 4) How to effectively advance social justice issues…

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How to Build Trust Ethically and Effectively 23:22

1 year ago23:22

23:22

Joining me on this week's episode is Roy Reid, a senior fellow with the Stockworth Institute, and he is recognized as one of the Top 100 Thought Leaders in Trustworthy Business. He discusses a number of important ethics issues, including: 1) What to do when your client asks you to besmirch the competition 2) How to effectively and ethically build trust 3) What to do when employees, clients and partners break your trust…

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The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners - A Conversation with Michelle Egan and Mark Dvorak 19:49

2 years ago19:49

19:49

In November 2023, PRSA issued new ethics guidelines titled “The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners”. Michelle Egan, the 2023 National Chair of PRSA and Mark Dvorak, the 2023 Chair of PRSA's Board of Ethics and Professional Standards discuss the AI guidelines and more.…

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We need to tell the hard truths – Ed Harrison 24:05

2 years ago24:05

24:05

Ed Harrison, the managing director of Inkhouse in Boston discusses several ethics issues including: 1) Ethical failures with data 2) Why we need to tell the hard truths 3) The important difference between being nice and being kind 4) An interactive discussion on AI tools and training

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How to Conduct PR Research Ethically – Marcia DiStaso 22:51

2 years ago22:51

22:51

This week on Ethical Voices, Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida . discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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What should you do when you think you received an unlawful order? 22:25

2 years ago22:25

22:25

Dave Honchul, APR Fellow, PRSA is a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including: 1) What to do when you think you received an unlawful order 2) One key thing many PR pros are forgetting to do 3) How far do you need to dig before deciding something is true…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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What to do when PR Pros accidentally spread misinformation 17:46

2 years ago17:46

17:46

Kelsey Bohl, the Senior Manager of Corporate Communications Press Office at Walmart, discusses a number of important ethics issues, including: 1) Why corporations need to be careful they aren’t the oones spreading misinformation 2) Ethics of data analysis 3) Why PR pros need to change their definition of media…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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The Ethical Implications of Blurred Lines – Cheryll Forsatz 17:45

2 years ago17:45

17:45

Cheryll Forsatz, the Vice President of Corporate Communications and Public Relations for Ferrero USA discusses: 1) The ethical implications of blurred lines 2) Influencer ethics and disclosure 3) Ethics and AI

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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How Much Human Agency Do We Require in Public Relations? – Ant Cousins 21:47

2 years ago21:47

21:47

This week, Ant Cousins , the Executive Director of AI Strategy at Cision , discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? The most concerning AI ethics issues Where should PR pros start when they want to learn more about AI?…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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Bringing True, Ethical Authenticity to Multicultural Communications - Jennifer Gonzalez 16:36

2 years ago16:36

16:36

Joining me on this week's episode is Jennifer Gonzalez , the senior vice president of multicultural strategy at C+C . Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. Jennifer discusses a number of important ethics issues, including: What to do when you know your prospect's multicultural program does not align with the community’s needs Ethical issues in partnering with community-based organizations Why sometimes being equitable requires you to say no…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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PR Ethics: From Client Selection to AI Challenges - KayAnn Schoeneman 16:13

2 years ago16:13

16:13

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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Succeeding with Conscience: Navigating Ethical Challenges in Career Growth 16:28

2 years ago16:28

16:28

Bradley Akubuiro, a partner at Bully Pulpit Interactive, discusses a number of important ethics issues including: 1) How to deal with an ethical quandary: Career advancement or decency? 2) How to effectively serve as the conscience of an organization 3) How to deal with issues in a hyper-politicized environment…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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Preserving Authenticity: The Nuances of Ethical Storytelling in Advocacy Communications 19:54

2 years ago19:54

19:54

This week on EthicalVoices, Zainab Chaudary, Senior Vice President at New Heights Communications discusses several key ethics issues, including: 1) Lost opportunities: lessons learned from the Muslim Ban Supreme Court case 2) Navigating the tension: ethically balancing client desires and media success 3) Why you need to go beyond mission, vision and values 4) How to break down the silos in advocacy…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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How Can Businesses Create A More Ethical Environment - Erica Salmon Byrne 19:59

2 years ago19:59

19:59

Erica Salmon Byrne, CEO of Ethisphere discusses: 1) How does a company become one of the World’s Most Ethical Companies? 2) What are the top ethics issues facing companies? 3) How can businesses create a more ethical environment? 4) What questions should businesses ask about ethics and AI? 5) Proof that being ethical is good business…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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We Must Confront the Uncomfortable Truths 19:55

2 years ago19:55

19:55

Roger Bolton, the president of Page, discusses a number of important ethics issues, including: 1) What to do when a reporter is writing a story that you know will quickly become inaccurate 2) Why we need to confront the uncomfortable truths 3) The ethical use of technology and AI 4) Understanding the Page Principles…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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How can we best balance safeguarding confidences and disclosure of information? 15:20

2 years ago15:20

15:20

Pete Scott, the president and CEO of American Pet Products Association. He discusses a number of important issues, including: 1) How can we best balance safeguarding confidences and disclosure of information? 2) How fast should we move on AI?

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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What societal issues does every company have an ethical duty to support? 21:25

2 years ago21:25

21:25

Niel Golightly, a partner at FGS Global, discusses several important ethics issues, including: 1) An important lesson he learned flying an F-14 over the Indian Ocean 2) What is the hardest ethical decision? 3) The power of humility 4) How do we redefine a corporation’s role in society? 5) What societal issues does every company have an ethical duty to support?…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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Acting Ethically Means Going Beyond Performative Action 18:09

2 years ago18:09

18:09

Joining me on this week's EthicalVoices episode is Candace Hamana , the owner of Badger PR and the founder of The Indigenous Peoples Public Relations Association . She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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Your client is accused of price gouging, now what? 12:59

2 years ago12:59

12:59

Scott Brooks, a public relations specialist for the TVA, shares several ethics insights, including: 1) Your client is accused of price gouging, now what? 2) How to keep truth at the forefront 3) How to ethically deal with advocacy

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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What is Public Relations' First Responsibility in Ethical Situations? 17:43

2 years ago17:43

17:43

Linda Welter, the CEO of Caliber Group, a brand marketing, public relations, and digital firm discusses a number of important ethics topics, including: 1) Where do you draw the competitive line? 2) What is our first responsibility in ethical situations? 3) Ethics issues with influencers

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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2022 Brands in Motion: Global Ethics Insights – Rebecca Wilson 14:34

3 years ago14:34

14:34

Rebecca Wilson, the Executive Vice President International for WE Communications International provides a great overview of the 2022 Brands in Motion Study and what it means for ethical communicators, including: 1) Addressing the diversity quota dilemma and tokenization 2) How many companies are delivering on their value-led commitments 3) How do brands balance their commitments to practical short-term issues versus long-term issues? 4) Key findings from the 2022 Brands In Motion Study 5) The two things every ethical communicator must embrace…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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Public Relations Professionals Are Failing to Address the Ethical Threat of Incivility – Brian Peterson 17:15

3 years ago17:15

17:15

Brian Peterson, the principal of Greater Life Communications, discusses a number of important ethics issues, including: 1) How respect can effectively address unethical situations 2) The ethical threat of incivility 3) How public relations professionals are failing and what we can do 4) The need for a culture of kindness…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler 19:23

3 years ago19:23

19:23

We're doing something a little bit different this week. I spoke with Technology Journalist Scott Tharler about: 1) The ethics of press trips 2) The ethics of reviews and selling products you review 3) The ethics of affiliate links

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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Is Is All About Helping People - Sandy Young 17:59

3 years ago17:59

17:59

Sandy Young, the vice president of J. Walcher Communications, discusses a number of important ethics issues, including: 1) What to do ethically when a reporter wants to showcase a vulnerable person 2) How to handle PR with asylum seekers 3) How to help people understand “No” is an option 4) The ethics of how we are covering Kanye West 5) Why we need to update disclosure rules…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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The Major Ethical Issues in Employee Communications – Ethan McCarty 23:52

3 years ago23:52

23:52

Ethan McCarty, the founder and CEO of Integral, an award-winning employee activation agency, shares some great ethics insights including: 1) The ongoing ethical challenge of creating shared beliefs 2) Ethical issues with creating your own echo chamber 3) Ethical perils in personalizing employee communications 4) The ethics of quiet quitting…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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Trust the people doing the work - Renea Morris 17:08

3 years ago17:08

17:08

Renea Morris, APR, Fellow PRSA, the Vice Chancellor for Marketing and Communications at the University of Denver, discusses a number of important PR ethics issues including: 1) What to do when you are uneasy with your company’s growth strategy? 2) Why organizations should worry less about filtering people’s comments on social channels and trust the people doing the work? 3) Where can Higher Ed improve?…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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The most important ethics priority for healthcare communicators 15:37

3 years ago15:37

15:37

Kena Lewis APR, Fellow PRSA, the Senior Director of Public Affairs and Media Relations at Orlando Health. discusses several important ethics issues, including: 1) What to do ethically when your boss is the problem 2) The ethical challenges of online identity 3) The most important ethics priority for healthcare communicators 4) How do you balance safeguarding confidences with transparency and honesty?…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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PR Ethics: What Happens When There is a Coup? – Alex Dance 13:39

3 years ago13:39

13:39

For Ethics Month, I wanted to look at new topics and geographies. Joining me this week is Alex Dance, the Managing Director of ERA Communications in Cambodia. He discusses several important ethics issues, including: 1) What should you do when clients are even tangentially affiliated with a coup? 2) The state of misinformation in Cambodia 3) The impact of influencers on Cambodians 4) Ethical challenges with clickbait…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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How to successfully advocate for transparency – Jamie Floer 13:47

3 years ago13:47

13:47

Jamie Floer, APR, CPRC, Fellow PRSA, the Communications Manager for the Toho Water Authority, discusses a number of ethics issues, including: 1) How to successfully advocate for transparency 2) How to protect your company’s reputation when other similar brands are having ethics failures 3) Why we need to keep ethics front and center…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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Ethical Issues with Coalitions and Front Groups – Greg Bailey 18:18

3 years ago18:18

18:18

Joining me in this week's episode is Greg Bailey, APR, Fellow PRSA, the founder of Finley + Bailey Strategic Communication. He discusses a number of important public relations ethics issues including: 1) What to do when a client asks you to hide their identity as part of a coalition 2) Why we need top to turn the mirror on ourselves 3) The growing challenge of malformation 4) How to make sure your employees understand how you value ethics…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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The ethical challenges of weaponized communication – Elizabeth Edwards 27:56

3 years ago27:56

27:56

Elizabeth Edwards, the founder of Volume PR and the Engagement Science Lab, discusses a number of important issues, including: 1) The ethical challenges of weaponized communication 2) Avoiding thought-terminating cliches 3) What is the one tool or word, PR pros should retire 4) Why we need to think of meaning, not just tactics…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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Ethical Voices: Interview with Paula Pedene 35:15

3 years ago35:15

35:15

This week Paula Pedene is being inducted into the Defense Information School Hall of Fame. Every PR pro should listen to her interview from 2018 and then buy her book: A Sacred Duty Ethical Voices Interview #1 - Paula Pedene, APR, Fellow PRSA In this episode we speak with Paula Pedene, one of the key whistleblowers in the VA scandal about the ethical issues she faced and advice for public relations professionals Paula is a service disabled veteran, a PR agency owner and was PRSA PR Professional of the year in 2015. She is a guidepost against which many PR pros should measure their ethical standards. This interview highlights: 1) The ethical issues she faced at the VA 2) Her advice for whistleblowers and those serving as ethical guardians for their organizations 3) The best ethics advice she ever recevied 4) New ethics issues of concern…

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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Too many beers: ethics and client conflicts – Ken Kerrigan 25:14

3 years ago25:14

25:14

This week on Ethical Voices, Ken Kerrigan, a Vice President at Infinite Global, discusses a number of important ethics issues, including: 1) Too many beers – Ethics and client conflicts 2) Can corporations really be ethical media enterprises? 3) The death of truth and the need for regulation

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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Paddle your own ethical canoe – Filomena Fanelli 14:43

3 years ago14:43

14:43

This week on EthicalVoices, Filomena Fanelli, CEO of Impact PR & Communications discusses a number of important ethical issues, including: 1) Why we need to trust but verify 2) How to make your employees understand and live your values 3) Ethics and predatory lending

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

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How to Effectively Counsel Those That Want to Make Unethical Decisions 17:14

3 years ago17:14