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Branding in a Commoditized Space with Lori Turner-Wilson (Episode 237)
Manage episode 501320160 series 3561096
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“If there’s one reason we have done better than our peers in the internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business.” – Jeff Bezos
Check Out These Highlights:
When I started in sales, it was all about the product or service and how we could save time and money for the client. This remains a crucial piece of the puzzle in highlighting the benefits to the client. The other key piece that is often overlooked is the client journey and the culture that needs to be built to earn the long-term respect and to become top-of-mind every time your client has a financial event, which is about every 90 days. So, if our efforts do not align with the marketing message from your marketing department, the results can be catastrophic, resulting in a significant loss of sales and missed sales opportunities.
About Lori Turner-Wilson:
Lori is the founder of RedRover, is a trailblazer in business marketing. With 30+ years of experience, she has led transformative marketing strategies that drive measurable results for hundreds of companies. Under her leadership, RedRover became one of the only full-service B2B firms in the U.S. to guarantee marketing ROI, earning the moniker “The Results-Guaranteed Agency.” Her innovative approach continues to reshape the industry, empowering businesses with strategies that deliver real, guaranteed outcomes.
How to Get in Touch with Lori Turner-Wilson:
Website: marketingresultsguaranteed.com
Email: [email protected]
Gift: www.marketingresultsguaranteed.com/podcast
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Previous Podcast: https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000711035912
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