Ep. 124 - Anita Stubenrauch: Her Creative Journey After Apple

The Main Thing Podcast

Our special, wise guest, Anita Stubenrauch, is one of the most creative people I’ve ever met. She's a writer, speaker, podcaster and entrepreneur. Our paths crossed when she delivered the keynote speech at a conference I attended last November in Austin, TX. Immediately after her presentation, I knew we had to have her on the show.

Anita is a former Apple creative professional who spent a significant chunk of her career at Apple's headquarters in Cupertino, California. While working at Apple, Anita was tapped to write the Apple Credo. She also created presentations seen by Steve Jobs and other members of his executive leadership team.

After leaving Apple, Anita founded a retreat space nestled in the mountains of California. It's called the Land of Make and Believe. She publishes a high-voltage podcast called "Hyperactive Imagination." Anita also runs a creative consultancy known as Cause Effect Creative, where she provides guidance to brands and brand builders, executives and entrepreneurs.

In this enriching episode, you'll discover the main thing Anita has learned in her lifetime. Plus, you'll learn about:

• the power of storytelling;
• what it's like to work for one of the world's most storied and admired technology companies;
• and how a creative powerhouse finds her spark and navigates through the wilderness when that spark eludes her.

Anita Stubenrauch joins us today from her home in the hills of Murphys, California. Now buckle up and get ready for a high energy whirlwind experience. Over the next 25 minutes, you will discover why Anita Stubenrauch is one of the wisest people I know.

Resources

Link to Anita’s website Cause:Effect Creative

Link to website for The Land of Make and Believe

Link to podcast site for Hyperactive Imagination

Credits

Editor + Technical Advisor Bob Hotchkiss

Brand + Strategy Advisor Andy Malinoski

PR + Partnerships Advisor Rachel Bell

Marketing, Social Media and Graphic Design Chloe Lineberg

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Episode Chapters

[0:03:06] - How Skip and Anita met; the power of story

[0:05:20] - A fateful visit to the Apple Store in Arizona

[0:10:13] - How Anita was chosen to write the Apple Credo

[0:13:43] - The Apple Credo, read for us by Anita Stubenrauch

[0:16:38] - Anita shares her Main Thing; a time for replenishing

[0:19:35] - Anita’s new venture - The Land of Make and Believe

[0:23:45] - Anita shares a closing thought to encourage us