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Ep 4 Part 2: Husqvarna, Stephan Valdeis ๐ฉ๐ช - Mastering Omnichannel Commerce: Insights on Cross-Channel Strategy and Execution
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Welcome to the second half of our latest 2-part episode where we dive deep into Husqvarna's digital transformation and e-commerce strategies.
In this insightful discussion, we explore how Husqvarna is revolutionizing retail and creating seamless online and offline consumer experiences.
Key Highlights: Over 20 years of expertise in e-commerce and digital marketing. Innovative products like chainsaws and robotic lawnmowers. Husqvarnaโs significant e-commerce presence in Europe and international markets. The impact of the pandemic on the DIY and gardening sectors. Strategies for balancing direct-to-consumer (D2C) sales with traditional retail partnerships. Leveraging data analytics to track customer behavior, optimize inventory, and enhance product offerings. The role of retail media in driving traffic and sales. Maintaining brand consistency across all touchpoints. The importance of a customer-first approach in e-commerce. Join us as we uncover Husqvarna's journey from retail to digital sales, and learn how they utilize data to drive success and innovation in the retail landscape. Donโt Miss Out On: How Husqvarna integrates D2C activities with retail. The significance of a transparent and collaborative approach with channel partners. Examples of successful retail media campaigns and their impact. Future trends in e-commerce and digital transformation. Whether you're a retailer, an e-commerce enthusiast, or simply curious about the future of shopping, this episode is packed with valuable insights you won't want to miss!๐ ๐จ๐ฅ๐ฅ๐จ๐ฐ ๐๐ฌ:
Website: https://www.ecommert.org/
LinkedIn: https://www.linkedin.com/company/ecommert/
๐ง ๐๐ข๐ฌ๐ญ๐๐ง ๐จ๐ง:
Spotify: https://open.spotify.com/show/759tqs63YllBlt65A4yxn2?si=4e42071ae0044ffa
Apple Podcasts: https://podcasts.apple.com/podcast/ecommert-podcast/id1725600406
Amazon Music: https://music.amazon.in/podcasts/e9a0455a-7b98-41ba-83f9-da2c8871c8cb/ecommert-podcast
๐๐ก๐๐ง๐ค ๐ฒ๐จ๐ฎ ๐๐จ๐ซ ๐ญ๐ฎ๐ง๐ข๐ง๐ ๐ข๐ง!
#eCommertPodcast #D2C #eCommerce #Omnichannel #retail #Husqvarna #StephanWaldeis
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