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S2E14: Digital Transformation in Global CPGs: Data, AI, and Innovation
Manage episode 480093818 series 3562958
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In this episode of the eCommert Podcast, hosted by Mert Damlapinar, LinkedIn top voice, Keith Lehman, leader of global digital commerce for Colgate, shares valuable insights into the evolving landscape of digital commerce. Lehman discusses the importance of involving data scientists in understanding the engineering aspects of data and emphasizes the necessity of agility in transforming data into actionable insights.
The episode highlights Colgate's journey in digital transformation, the evolving role of shopper marketing, and the necessity of leveraging AI for content optimization and in-store retail media. Lehman also underscores the need for better data collaboration and standards across the CPG and retail industry, as well as predicting future trends in competition, technology, and personalized shopping experiences. The conversation provides a detailed look into modern challenges and strategies in retail media, e-commerce, and digital shelf optimization.
00:00 Introduction to Data Science in Engineering
00:23 Welcome to the eCom Podcast Season Two
01:13 Live at Commerce Media Brand Summit with Keith Lehman
01:58 Keith Lehman's Career Journey
03:47 Insights into the Pet Care Category
07:05 Global Scaling and Local Market Implementation
09:35 Challenges in Digital Content Production
15:13 The Role of Data Scientists in Media
16:49 The Role of Retailers and Marketplaces in eCommerce
17:32 The Evolution of Retail Media and Data Collaboration 1
9:38 AI in Marketing: Use Cases and Challenges
23:27 The Future of Shopper Marketing Teams
26:57 Predictions and Demands for the Future of Retail
30:46 Conclusion and Final Thoughts
Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert
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