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S2E4: Diane de la Baronniere - Haleon - Mastering Digital Commerce: Diane de la Baroniere on Elevating Retail Media and Consumer Health at Haleon
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Welcome to the Ecommerce Podcast! In this insightful episode, we sit down in downtown London, right next to the iconic Tate Modern, with Diane de la Baronniere, the Global Retail Media & E-commerce Leader at Haleonโhome to household brands like Sensodyne, Advil, Voltaren, and more. Diane shares her unique journey from shopper marketing in Asia to spearheading retail media innovation on a global scale for Haleon, a dynamic consumer healthcare company born from GSK's spinoff.
Join us as we explore:
- ๐ The challenges and opportunities of navigating the rapidly evolving world of retail media in a sensitive category like consumer healthcare.
- ๐ก Diane's insights on AI-driven personalization, omnichannel strategies, and data upskilling for cross-functional teams.
- ๐ How Haleon is leveraging digital tools to educate and empower shoppers with responsible, transparent, and sustainable media campaigns.
- ๐ The future of retail media, including the rising importance of incrementality metrics, attention-based advertising, and predictive AI.
Whether youโre a retail media professional, digital commerce enthusiast, or simply curious about the next frontier in consumer healthcare, this episode is packed with actionable takeaways and industry-leading perspectives.
๐๏ธ Tune in to learn how Haleon is trailblazing its way to "put health in more hands" while staying ahead of the curve in a competitive and regulated category.
๐ Listen now and join the conversation!
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