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Selling to the World with Serge Wacka
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Serge Wacka international sales expert, has worked in Europe, Asia, Africa, North America & the Middle East. His journey has taken him from philosophy & private banking to sales along a route of adaptability, vision & persistence. Serge chats on:
- why the current reordering of international trade offers great opportunity, as well as unpredictability
- what businesses need to know about selling into global markets
- what it means to practise servant leadership in sales
- why sales is first about listening
- reasons Serge doesn’t work with sales quotas
- why developing trust in sales relationships is still essential in a digital world
- gaining the attention of sales prospects even through missteps & competition
Serge’s approach to sales rests on servant leadership and leadership that comes from the middle as well as the top. In his book, Sales Mastery Guide: Strategies for Success, he shares the lessons he’s learned firsthand, from the sales process to mindset, resilience, service and leadership.
Find Serge on social media channels at Strategies by Serge.
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